Responsibilities

• Responsible for managing and maintaining BimmerWorld’s creative marketing and advertising programs, including but not limited to branding, digital, social media, photography, video and print mediums.
• Initially this role is a team-of-one, with the goal of establishing, leading and expanding a Marketing team.
• The Marketing Manager should be a driving force in BimmerWorld’s creative design as well as customer acquisition and retention strategies.
• Creating compelling and innovative visual marketing materials and posted social campaigns with the goal of engaging BMW owners and enthusiasts, acquiring new and repeat customers, and increasing sales volume and expressing BimmerWorld's marketing and advertising objectives.
• Includes digital campaigns, print advertising, apparel, and other visual media.
• Decisions and advice to uphold and increase BimmerWorld's established high-value brand image.
• Coordinating with the Sales, Purchasing, and Web departments to ensure each email piece aligns with the approval and input of relevant departments.
• Maintaining an organized archive of past, present and future marketing materials.
• Making merchandising imagery to convey the calls to action and promotional goals. Each promotion should have a "set" of standard web-ready merchandising graphics.
• Reviewing product instructions and other external documents to assure clear communication of the intended piece, as well as a consistent brand image.

Requirements

• College degree (Marketing or Media/Design related) and 5+ years of relevant professional experience
• Adept at Graphic Design, Photography, Video, and other visual mediums
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premier, etc)
• Demonstrates proficiency in writing & creative thinking / messaging
• Strong organizational and planning skills
• Knowledge of social media platforms and their management
• Awareness and ability to stay current with industry and trends
• Ability to meet goals

Nice to Have

• Excellent oral and communication skills
• Professionalism and interpersonal skills
• Advanced problem solving abilities
• Self-motivated / Goal Oriented
• Strength and Mastery of typical business software systems (Office suites, email, and marketing related software tools)
• Experience in HTML, web content, Wordpress and other CMS is a plus

Benefits

• We offer competitive compensation and benefits.
• Relocation bonuses and assistance available.