Responsibilities

• Develop and implement tactical marketing plans for attendee and sponsor marketing for the Fintech America’s event and awards program
• Lead email marketing campaigns
• Grow and manage targeted databases
• Analyze marketing performance metrics and optimize execution accordingly
• Up and cross-promote and sell relevant products and services to target market audiences
• Expand audience marketing opportunities by creating and managing programs with media partners, industry leaders, bloggers, associations, speakers, and exhibitors
• Develop marketing automation strategies including personas, segmentation, landing pages, customer journeys, and nurture campaigns
• Regularly review marketing plans, response rates, audience demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful, making recommendations and adjustments as appropriate
• Work cross functionally to develop strategy, positioning, and key messages for event and media brands
• Partner closely with Prospect and Client Marketing teams to increase revenue opportunities from audiences and vendors, and grow audiences
• Manage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experience
• Manage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messaging
• Liaison with central marketing and operation teams to support brand, event, and campaign initiatives
• Implement initiatives to enhance the attendee experience at physical events including attendee orientation, VIP programs, matchmaking, signage, maps, event app, and overall experience design

Requirements

• Proven experience in B2B marketing, preferably in events or fintech sectors
• Bilingual proficiency in Spanish and English (required): Must be able to read, write, and speak fluently in both languages. Strong verbal and written communication skills in both Spanish and English.
• Able to work independently in a fast-paced environment while balancing tactical and analytical responsibilities
• Excellent project management abilities
• Strategic thinking with data-driven decision-making capabilities
• Experience with digital marketing, content marketing, and social media campaigns
• Track record of success in meeting or exceeding goals by utilizing traditional, online, and social media marketing strategies
• Strong verbal/written communication and project management skills
• Self-motivated with the ability to manage up and across multiple teams and individuals
• Experience working with email service providers and building web pages
• Proficient in working with PowerPoint, Word, Excel, Outlook
• Some travel required

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world