Responsibilities

• Own end-to-end marketing operations for the Walmart MoneyCard program, serving as the primary point of accountability for integrated campaign delivery, timelines, and quality.
• Lead Hispanic marketing initiatives — leveraging native or advanced Spanish fluency to review copy for cultural relevance, brief translation and creative agencies, and present to internal stakeholders in Spanish as needed.
• Drive the day-to-day campaign planning process: project kick-off, budget planning, vendor management, creative briefs, stakeholder approvals, and campaign performance tracking.
• Coordinate cross-functional teams — data and analytics, direct marketing, compliance, and legal — to define marketing objectives, align on requirements, and execute campaigns efficiently.
• Monitor campaign performance and deliver weekly, monthly, and quarterly reports with actionable insights and clear recommendations that tie back to revenue outcomes.
• Own project budgets and expenses; maintain ongoing tracking and reporting of ROI across all programs.
• Manage vendor relationships and agency partnerships (creative, website development, video production, Spanish-language translation), overseeing SLAs and resolving issues proactively.
• Maintain accurate documentation of marketing processes, workflows, data requirements, and technology configurations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of marketing experience with a focus on retail marketing, campaign management, digital marketing, and CRM platforms.
• Advanced Spanish proficiency — written and spoken — with the ability to review marketing copy, brief external agencies, and communicate with internal stakeholders in Spanish.
• Proven track record of successful project management, cross-functional collaboration, and process improvement in a fast-paced environment.
• Strong analytical skills with demonstrated ability to interpret data, measure the marketing mix, and drive ROI-focused decisions.
• Experience managing external agency relationships and vendor SLAs.
• Proficiency with Microsoft 365 Apps & Services, iProcurement, and Jira.
• Proven ability to work independently and manage multiple priorities with minimal direction.
• Ability to work in the U.S. without sponsorship.
• Ability to meet the location requirement outlined above.

Preferred

• Experience marketing to Hispanic/Latino consumer segments, including cultural fluency in messaging and campaign strategy.
• Background in prepaid debit, fintech, or retail financial services.
• Familiarity with lifecycle and direct marketing programs.