Marketing Manager

Responsibilities

• Partner with local brand leadership to align marketing initiatives, reporting, planning, and execution with business goals.
• Develop and manage digital marketing strategies across SEO and AI-driven search, Local Services Ads, paid advertising, email, social media, and content marketing.
• Oversee website performance, user experience, and content updates for Bigfoot and supported partner brands.
• Plan and execute integrated digital and traditional campaigns, working with agencies on Google Ads, Meta, LinkedIn, and other paid media channels.
• Analyze campaign performance using Google Analytics, HubSpot, Power BI, AccuLynx, and other platforms, translating data into actionable recommendations.
• Collaborate with regional teams to tailor campaigns to local markets and support community engagement initiatives.
• Connect and maintain marketing systems through APIs, Zaps, webhooks, and tracking tools to support accurate reporting and lead routing.
• Work with VoIP and call tracking platforms to monitor lead sources, call handling, and performance.
• Manage marketing budgets, agency partnerships, and vendor relationships.
• Direct and support the call center lead and customer service representatives on lead intake, follow-up, and appointment scheduling.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 5–7 years of digital marketing experience, preferably supporting a multi-location business or national brand.
• Demonstrated success managing paid media, SEO, and content strategies that generate measurable results.
• Strong analytical skills and experience with marketing automation platforms.
• Working knowledge of APIs, Zaps, webhooks, and marketing tracking systems.
• Familiarity with VoIP and call tracking platforms.
• Excellent communication, collaboration, and project management skills.
• Experience with WordPress, Google Ads, Meta Business Suite, and CRM platforms such as Salesforce or HubSpot is a plus.
• Ability to travel approximately 15% to partner sites.