Responsibilities

• Analyzes lead, walk-in, buyer, and market demographics to consistently determine best-fit targets for direct marketing outreach and community action plans.
• Provides market data and insight into land purchase opportunities.
• Tracks results for all marketing initiatives, analyzing what worked and what did not work in order to increase efficiencies for the future
• Partners with sales management to develop best-fit incentives, offers, and strategies for achieving sales goals.
• Coordinates communications between communities, division(s), region, and corporate, including data analytics, strategy recommendations, and providing necessary reports.
• Develops and executes a community specific marketing plan for leads, walk-ins and Realtors in order to drive qualified leads and traffic to all communities.
• Creates produced assets including email, direct mail, social media, and minimal advertising, employing a template-based design program and marketing automation tool for production needs.
• Ensures that the production of all division and community forward-facing elements, including collateral and signage, adhere to brand standards.
• Develops and oversees annual marketing budget including invoice management, providing monthly feedback to finance as necessary for forecast updates.
• Plays an integral role in the Division’s competitive market analysis, sharing data, strategy, and tactical ideas.

Requirements

• Minimum of a bachelor’s degree in Marketing or a related field.
• Minimum 3 years of related marketing experience.
• Strong leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team
• Demonstrates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations
• Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team
• Strong communication skills, both written and oral
• Acts with urgency, requiring exceptional organizational and time management skills and a focus on details.
• Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary
• Proficiency with Microsoft Office (PowerPoint, Word and Excel).

Preferred

• Experience in sales and marketing environment within Real Estate is preferred.