Director, OPX Global Marketing
Westinghouse Electric Company, LLC
Cranberry Township, PA (Remote)
$162K/yr - $203K/yrIn-houseDirector/executive10+ years exp.
12 hrs ago
Marketing Manager, Beauty Care
New York City, NY (Hybrid)
$115K/yr – $143K/yrMid Level4+ years expFull time
Posted 3 months ago
Job Summary
Shape cross category fragrance marketing by turning consumer trends into differentiated value propositions, with regional tailoring and live customer storytelling through workshops and strategic presentations.
- Opportunity discovery: white space analysis and actionable insights to drive new business with differentiated customer value propositions.
- Storytelling & engagement: inspirational client presentations, workshops, and events that translate into brand impact and opportunities.
- Concept translation: convert market trends and consumer lifestyles into product and brand concepts with sustainability and seasonality at the core.
Job Description
Responsibilities
- Identified Customer Opportunities & Solutions: Drive white space analysis and identify actionable insights and generate business opportunities with differentiating customer value propositions
- Customer presentations/workshops/events: Define and build inspirational and impactful client presentations, organize workshops and inspirational events translating into customer brand implications and/or business opportunities.
- Customized Value Propositions: Generate new business opportunities by building differentiating value propositions for an IFF product offering targeting a specific customer/brand/region
- Marketing Strategy & Implementation: Define and execute marketing strategy for category/cross category aligned with account or regional commercial strategy.
- Drive collaboration with internal creative areas, building strong fragrance story telling, concepts deeply rooted with consumer insights data
- Ensure IFF is at the forefront of marketing trends and constantly drive innovation
- Develop an in-depth understanding of category consumer trends and future needs scenarios at a regional level, including gap analysis, competitors and market intelligence.
- Translate cross category market trends and consumer lifestyle into relevant product and brand concepts including sustainability & seasonality cross-category trends and opportunities.
IFF
At IFF, we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience. With ~22,000 employees across 65 countries, more than 110 manufacturing facilities, 100 R&D centers and 33,000 customers worldwide, we turn possibilities into reality by redefining the limits of science and nature to create a more positive, sustainable future for all. Visit us at www.iff.com to learn how our real-deal experts approach work with an entrepreneurial mindset, working lockstep to defy expectations and create industry-defining solutions that do more good for people and planet
Salaries
Posted range
$115K/yr – $143K/yr
Taken straight from the job posting.
Links
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