Marketing Manager – BD Pyxis™ Platform

San Diego, CA (Hybrid)

$115K/yr – $184K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own go-to-market strategy and product commercialization for cloud-enabled BD Pyxis solutions, shaping target segments, messaging, and launch success while driving market awareness and adoption.

  • Define and refine target segments, personas, positioning, messaging, and value propositions
  • Lead launch planning, success metrics, and adoption initiatives
  • Collaborate with HEOR, Clinical, and Product teams to align evidence with commercialization goals

Job Description

Responsibilities

  • Go-to-Market Strategy & Product Commercialization
  • Support the development and execution of commercialization strategies for cloud-enabled solutions across the BD Pyxis™ portfolio.
  • Help refine target segments, customer personas, positioning, messaging, and value propositions.
  • Contribute to launch planning, success metrics, and adoption initiatives.
  • Identify and recommend opportunities to support product adoption and growth.
  • Market Awareness & Customer Engagement
  • Execute campaigns to build awareness, engagement, and loyalty.
  • Develop customer facing content (e.g., case studies, webinars).
  • Analyze customer, market, and competitive insights to inform messaging and strategy.
  • Support Business Strategy & Portfolio Growth

Requirements

  • Bachelor’s Degree
  • Minimum of 3 years of marketing and/or commercial experience, or an equivalent combination of relevant education, internships, and related work experience
  • Ability to operate in ambiguity and bringing structure to new opportunities
  • A customer-first mindset with a focus on delivering value and outcomes
  • Ability to travel up to 30%

Preferred

  • Med Tech experience
  • Masters Degree/MBA
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BD

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BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004
Franklin Lakes, New Jersey, USA
45K employees (2,188 in marketing)
100% recommend to a friend

Salaries

Posted range

$115K/yr – $184K/yr

Taken straight from the job posting.

See all BD salaries

Funding

Total Funding
$540M
Last Raise
$540M
Post IPO Equity, 3 years ago

Funding History

  • Aug 2023
    Post IPO Equity • $540M

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$24.4K
Traffic Source Mix
Search
44.9%
Direct
38.3%
Referral
10.1%
Social
5%
Paid
1.6%

Headcount Trend

Current headcount: ~45.4K

Recent News

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Marketing Manager – BD Pyxis™ Platform

BD · San Diego, CA · Hybrid