Marketing Manager at BBB of Michigan | Grand Rapids, MI | $60K/yr – $70K/yr

Marketing Manager

Grand Rapids, MI (Hybrid)

$60K/yr – $70K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the day to day marketing operations and cross‑functional campaign execution for a nonprofit, aligning priorities with organizational goals and adopting a department wide PM platform to drive efficiency and impact.

Operations and PM: Build and enforce workflows, oversee a department wide project management platform, and coordinate multiple campaigns across channels.
Campaign Delivery: Plan, execute, and optimize integrated programs spanning digital, social, email, events, and traditional channels.
Collaboration and Measurement: Work across departments to support goals, monitor performance, and apply improvements using emerging tech including AI.

Job Description

Responsibilities

Manage day-to-day marketing operations, priorities, and project workflows.
Supervise and support marketing and public relations team members.
Lead implementation of a department-wide project management platform.
Coordinate and execute integrated marketing campaigns across digital, social, email, events, and traditional channels.
Support advertising, lead generation, retention, sponsorship, and community engagement initiatives.
Collaborate with internal departments to support organizational goals and strategic initiatives.
Monitor campaign performance and identify opportunities for improvement.
Help expand BBB's reach through innovative marketing strategies and emerging technologies, including AI.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
Minimum of five years of progressive marketing experience.
Experience developing and executing integrated marketing campaigns.
Experience managing multiple projects and competing priorities simultaneously.
Strong project management, organizational, and problem-solving skills.
Excellent written, verbal, and presentation skills.
Proficiency with Microsoft 365, including PowerPoint, Teams, and SharePoint.
Strong interpersonal skills with the ability to work effectively across departments and with external stakeholders.

Preferred

Leadership or team management experience.
Experience managing Meta and Google advertising campaigns.
Experience managing advertising budgets and vendor relationships.
Experience supporting lead generation, customer retention, membership growth, or business development initiatives.
Experience using project management platforms such as Monday.com, Microsoft Planner, or similar tools.
Experience managing social media channels for business or nonprofit organizations, including LinkedIn, Facebook, Instagram, and YouTube.
Experience with email marketing platforms, marketing automation tools, CRM systems, content management systems, and marketing analytics tools.
Experience working in a nonprofit, association, chamber, membership, or mission-driven organization.
Hybrid work experience in nonprofit settings or cross-office collaboration experience.
Willingness to travel as needed for events and conferences.