Responsibilities

• Devise integrated marketing plans targeting federal agencies, factoring in customer pain points, procurement cycles, compliance needs, legislative trends, and capture strategy.
• Collaborate with Product Marketing and Corporate Communications for branding, awareness, and thought-leadership campaigns by crafting narratives and campaign themes that align with federal priorities
• Manage and execute multi-channel field and digital campaigns, including live events, executive briefings, trade shows, webinars, email, paid media, and sponsorships to generate demand
• Collaborate with cross-functional teams—sales, product, government affairs, campaign operations, and external agencies or partners—to build integrated campaign plans, unify messaging, and maximize reuse of assets across programs.
• Analyze market and competitive data, monitor campaign performance, and continuously optimize tactics while reporting pipeline contribution, conversion, and ROI to leadership.
• Influence and educate internal stakeholders on federal market conditions, campaign insights, and opportunity health, adapting strategies as regulations, priorities, or agency needs evolve.
• Work with product marketing and select third parties to create, localize, and publish content for federal-focused campaigns across digital channels, print, and public relations, supporting launches and solution messaging that resonate with government buyers.
• Meet pipeline and acquisition targets by leveraging account-based marketing, aligned capture/campaign plays, field events, and other demand-generation tactics specifically tailored for federal audiences.

Requirements

• 5+ years proven experience in federal marketing, public sector campaigns, or business-to-government (B2G) marketing, including ownership of campaign performance metrics.
• Strong understanding of federal procurement, compliance regulations, agency missions, and how to translate them into compliant, effective campaign and field strategies.
• Excellent communication, project management, and data analysis skills, with the ability to manage simultaneous campaigns and field programs end-to-end.
• Ability to develop creative, differentiated campaign concepts, influence cross-functional teams, and thrive in a fast-paced, highly matrixed environment.
• US Citizenship required due to federal group and system access areas.

Benefits

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.