Responsibilities

• Develop and execute B2B demand generation programs that attract and convert high-quality leads across the full funnel.
• Build and manage account-based marketing (ABM) strategies and campaigns for key multi-site target accounts.
• Design and launch integrated, multi-channel campaigns (email, digital ads, webinars, events, content syndication, website) that drive qualified pipeline.
• Optimize search visibility and inbound demand with GEO, AEO, SEO, and intent-driven content to improve rankings in traditional and AI/LLM-driven search experiences.
• Partner with Product to translate our technology platform and capabilities into clear, compelling value propositions and product marketing assets.
• Collaborate with Sales and SDRs to define ICPs, target accounts, and key decision-makers, ensuring tight handoff and follow-up on marketing-sourced leads.
• Turn strategy into execution by building campaigns end-to-end—from planning and messaging through content creation, timelines, and budgets.
• Build and manage workflows, lead scoring, segmentation, and reporting within marketing automation and CRM tools.
• Track performance across pipeline, revenue, and engagement, then use data to optimize campaigns, channels, and offers.
• Conduct account and industry research to inform targeting, messaging, and sales enablement materials for enterprise buyers.
• Test new ideas, scale what works, and continuously improve B2B demand generation and ABM performance.

Requirements

• Bachelor’s degree (BA/BS)
• 5+ years of B2B marketing experience (demand gen and/or ABM)
• Experience supporting long, complex enterprise sales cycles
• Proven track record of driving pipeline and influencing revenue
• Strong experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, etc.)
• Ability to balance strategy and execution in a fast-paced environment
• Strong analytical and communication skills