Marketing Manager, ATI at Driven Brands Inc. | USA | $0K/yr – $165K/yr

Driven Brands Inc.

Marketing Manager, ATI

USA (Remote)

$0K/yr – $165K/yrSenior Level8+ years expFull time

Posted 5 months ago

Job Summary

Lead ATI's marketing strategy and team to drive member growth across brand, demand gen, retention, and analytics.

Own multi-channel marketing programs spanning brand, demand gen, and member retention.
Must-have: 8+ years in marketing with senior leadership experience.
Standout: Aligns Sales, Operations, Finance, and Product to business priorities.

Job Description

Responsibilities

Brand & Positioning - Own ATI's brand strategy, messaging architecture, and market positioning across all channels
Brand & Positioning - Ensure brand consistency across digital, print, events, and member-facing communications
Brand & Positioning - Develop thought leadership content and campaign strategies that reinforce ATI's authority in the automotive coaching space
Demand Generation & Acquisition - Design and execute campaigns to drive new member acquisition across paid search, SEO, social, email, and outbound channels
Demand Generation & Acquisition - Partner with the sales team to develop lead generation programs, nurture sequences, and conversion strategies
Demand Generation & Acquisition - Oversee ATI's paid media strategy, including vendor relationships and performance accountability
Member Marketing & Retention - Build lifecycle marketing programs that drive member engagement, event attendance, and retention
Member Marketing & Retention - Develop personalized communication strategies across email, SMS, and digital touchpoints
Member Marketing & Retention - Collaborate with coaching and operations teams to support member success milestones and upsell opportunities
Digital & Analytics - Own ATI's digital presence including website, SEO strategy, and marketing automation platform
Digital & Analytics - Establish marketing KPIs and reporting cadences; present performance and insights to senior leadership
Digital & Analytics - Use data to inform decisions, optimize campaigns, and identify growth opportunities
Team & Cross-Functional Leadership - Lead, develop, and grow a marketing team including internal staff and agency/vendor partners
Team & Cross-Functional Leadership - Partner closely with Sales, Operations, Finance, and Product to align marketing with business priorities
Team & Cross-Functional Leadership - Manage the marketing budget with a clear ROI mindset

Requirements

8+ years of progressive marketing experience, with at least 3 years in a senior or director-level role
Demonstrated success building and executing multi-channel B2B or B2C marketing strategies
Strong analytical skills with experience using data to drive marketing decisions and demonstrate ROI
Proven ability to lead and develop teams in a fast-paced, growth-oriented environment
Excellent written and verbal communication skills; ability to influence at all levels of the organization

Preferred

Experience in the automotive, franchise, or professional services industry
Background in subscription, membership, or coaching business models
Familiarity with HubSpot, Salesforce, or similar CRM/marketing automation platforms
Experience managing paid search strategy and vendor relationships

Driven Brands Inc.

2.5 Glassdoor

Driven BrandsTM, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. Driven Brands is the parent company of some of North America’s leading automotive service businesses including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, and CARSTAR®. Driven Brands has approximately 4,800 locations across the U.S. and 13 other countries, and services tens of millions of vehicles annually.

Founded in 2006

Charlotte, North Carolina, USA

2K employees (45 in marketing)

www.DrivenBrands.com

27% recommend to a friend

27% CEO approval