Responsibilities

• Develop and execute comprehensive marketing and communication strategies that increase student engagement and support the Associated Students mission.
• Lead the organization's marketing efforts across print, digital, social media, web, video, and advertising platforms.
• Establish and improve marketing policies, procedures, and systems that strengthen brand consistency and operational efficiency.
• Manage department operations, including budgeting, workload planning, purchasing, payroll approvals, and vendor coordination.
• Supervise, mentor, and develop professional staff and student employees while fostering a collaborative, high-performing team environment.
• Partner with campus departments and stakeholders to create compelling marketing campaigns, newsletters, web content, reports, promotional materials, and event communications.
• Oversee project workflows and ensure timely delivery of high-quality creative work across multiple concurrent initiatives.
• Measure campaign performance and use data and student feedback to continually improve marketing effectiveness.
• Prepare monthly reports highlighting departmental accomplishments, outcomes, and strategic initiatives.
• Build strong partnerships across campus while serving as a trusted marketing resource for Associated Students departments and student organizations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Journalism, Graphic Design, or a related field.
• Three to five years of progressive experience in marketing, communications, public relations, advertising, or a related discipline, or an equivalent combination of education and experience.
• Experience developing and executing integrated marketing strategies and campaigns.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Exceptional written, verbal, editing, and presentation skills.
• Experience supervising, coaching, and developing employees or student staff.
• Strong analytical skills with the ability to evaluate campaign performance and recommend improvements.
• Proficiency with Microsoft Office and the ability to quickly learn new marketing technologies and software.
• Excellent organizational, interpersonal, and customer service skills.

Preferred

• Experience developing marketing strategies within a college or university environment.
• Experience serving diverse student populations.
• Experience managing website development, print production, and graphic design projects.
• Experience collaborating with graphic designers and creative professionals.

Benefits

• Medical, Dental, Vision & Life Insurance
• 100% employer-paid health premiums for employee and qualified dependents
• Basic Term Life Insurance (up to $50,000) – 100% employer-paid premium
• Accrued Sick Leave – 4 hours per pay period
• Accrued Vacation – Refer to employee handbook for accrual rate
• Personal Holiday – 8 hours per calendar year
• Paid Holidays – 10 days per calendar year
• 401(k) Plan – Employer match up to 7%
• Tuition Reimbursement – Up to 6 units per semester
• Eligible for employee and qualified dependents
• Reimbursement equivalent to San José State University fee schedules
• Employee Assistance Program – 5 sessions per topic, per year
• Santa Clara County Federal Credit Union Membership
• Pre-tax payroll deductions for employee parking
• Reduced tuition at the Associated Students Child Development Center (ages 4 months to Pre-K)