Marketing Manager

Stockton, CA (On-site)

$80K/yr – $90K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the venue marketing engine with cross-channel paid media, PR, and asset management to drive ticket sales and ancillary revenue, while coordinating with promoters, venue leadership, and Legends Global Office.

  • Paid media ownership: plan and optimize multi-channel campaigns tied to revenue KPIs and ticket conversions.
  • Cross-functional execution: align with promoters, venue execs, and Legends Global to calendar content, events, and in-venue assets.
  • Data-driven targeting: leverage CRM data to build audience-specific campaigns and improve visit frequency and spend.

Job Description

Responsibilities

  • Regularly review ticket sales metrics and apply marketing tactics to drive awareness and sales as needed.
  • Collaborate with promoters to lead venue marketing support, planning and timeline management for all touring events.
  • Initiate and execute digital marketing efforts for large-scale campaigns, driving ticket sales, and maximizing event awareness.
  • Serve as a cross-functional connector with venue stakeholders (general manager, booking, box office), Legends Global Home Office, client administrator, tenants, etc.
  • Collaborate with venue sales team and Legends Global Home Office to develop and implement premium seating and private event specific revenue-generating marketing campaigns.
  • Utilize data and CRM platforms to build targeted marketing campaigns that increase ticket conversions and repeat guest visitation.
  • Manage in-venue digital and static assets to maximize ancillary revenues.
  • Own strategy and execution of paid media across all channels.
  • Understand, review, and measure all campaigns against revenue-focused KPIs.
  • Work directly with media partners for value-add opportunities and execution support.

Requirements

  • Bachelor’s Degree or equivalent in marketing or related field
  • 5-8 years of marketing experience
  • Proficient in Microsoft Office, with a focus on Word, Excel and PowerPoint
  • Ability to work in a team-oriented environment and effectively influence and communication with C-level clients
  • Professional verbal and written communication skills
  • Candidates should possess excellent time management, strong work ethic, and organizational skills
  • Practice safe work habits, follow all safety policies and procedures and regulations, complete company-wide safety training and any additional job specific safety training.

Preferred

  • Previous experience in entertainment and/or venue marketing preferred.

Benefits

  • medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
ASM Global logo

ASM Global

ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments. We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners. Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook. As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.

Founded in 2019
Los Angeles, California, USA
2.6K employees (232 in marketing)