Responsibilities

• Own the weekly marketing operating rhythm: planning, priorities, output review, and performance reporting
• Build systems and SOPs so the team executes consistently without requiring direction on every task
• Proactively surface bottlenecks to the Director of Acquisition with solutions, not just problems
• Own webinar registration page copy, thank-you page sequences, and confirmation messaging
• Ensure every campaign launches with a complete downstream asset stack in place
• Participate in weekly paid acquisition reviews and adjust campaign assets based on funnel performance
• Coordinate creative asset briefs including ad copy, hooks, and VSL support
• Build and manage all email sequences: pre-webinar, post-webinar, no-show follow-up, booked-call confirmation, nurture, and reactivation
• Maintain a live email testing roadmap and own list health: segmentation, tagging, and suppression logic
• Report on email performance and connect results back to funnel outcomes

Requirements

• Proven hands-on experience running paid social (Meta) and Google Ads campaigns in a direct-response context, with ownership over funnel performance
• Deep familiarity with VSL and webinar funnel structures
• Hands-on proficiency with GoHighLevel (GHL) or equivalent CRM and marketing automation platform, including automation builds and sequencing ownership
• Strong email copywriting ability and experience managing list segmentation, tagging, and hygiene
• Ability to read funnel and email performance data, draw conclusions, and adjust strategy
• Has managed at least one direct report and can operate as a leader from day one
• Must be willing and able to work hybrid in Plano, TX (2 to 3 days in person). No exceptions.

Preferred

• Experience in health, wellness, or a regulated category with demonstrated discipline around compliant copy
• Experience in a high-volume testing environment with creative, email, and landing page variants running simultaneously
• Experience building or scaling a small marketing department
• Experience coordinating in-person events and managing promotional material production

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage
• Equity program giving you a stake in what we are building
• A high-energy, in-person office environment built for people who thrive in a team setting
• Clear paths for career growth and advancement as the company scales
• The chance to sell something that actually changes lives, medical weight loss solutions that deliver real, measurable results for patients