Marketing Manager

Responsibilities

• Implement a strategic marketing plan and perform tactical marketing activities, track success and analyze programs
• Align with senior management and sales management on targets and priorities around sales enablement
• Create/Develop methods of improving brand image and building brand equity
• Create materials and ensure brand image is consistent throughout all marketing communications, programs and sales tools
• Manage print and digital media campaigns, including media negotiations, budgeting, tracking and program analysis
• Develop, implement, maintain, plan and track digital and content marketing campaigns
• Investigate new marketing programs to generate sales leads and optimize marketing investment
• Coordinate and manage events and trade shows
• Assist in development of presentations for both internal and external audiences
• Perform data and trend analysis and execute data-informed initiatives that drive business growth

Requirements

• Bachelor’s Degree in Business, Marketing, Communications or related discipline required
• Minimum 7+ years marketing experience with proven track record of driving business, strong B2B experience preferred
• Excellent verbal and written skills for print and digital executions
• Ability to manage multiple projects against tight deadlines with eye for excellence and minimal supervision
• Working knowledge of marketing automation, CRM, social media platforms, web technologies and SEM/SEO
• Proven ability to develop high-quality technical content and thought leadership that drives engagement with senior-level industrial, commercial and real estate decision-makers.