Responsibilities

• Lead, mentor, and manage marketing department personnel, including scheduling, performance reviews, workload guidance,​​ and personnel matters.
• Involvement with strategic product launches in partnership with Product Management, Sales, and Engineering, managing cross-functional timelines, deliverables, and stakeholder communication.
• Direct and oversee development of marketing materials including brochures, video, electronic media, public relations, advertising, tradeshows, and internet-based marketing — by partnering with internal and external resources on concept development, planning, design, implementation, and distribution.
• Prepare and manage the annual marketing budget, monitor expenses, and evaluate program performance and ROI.
• Plan, produce, and curate engaging content across all corporate social media platforms.
• Manage video production projects from concept through final edit, including product demonstrations, training content, and promotional media.
• Evaluate and apply AI-powered marketing and content tools to improve content development, campaign targeting, and team productivity.
• Manage corporate websites, online training programs, and other digital properties to ensure content accuracy and brand alignment.
• Manage the planning, scheduling, and execution of the corporate seminar program, domestic and international tradeshows, corporate events, and sales training meetings.
• Facilitate and manage intellectual property matters related to trademarks and copyrights, including research, applications, renewals, and internal communications.

Requirements

• Bachelor's Degree with a minimum of 5–7 years of related marketing experience, including demonstrated experience in traditional marketing, digital media, social media, advertising, and team leadership, or an equivalent combination of training and experience.
• Proven experience managing and developing digital advertising campaigns across major social media and search platforms (e.g., LinkedIn, Facebook/Meta, Instagram, YouTube, Google Ads).
• Familiarity with AI-assisted marketing platforms and tools, and the ability to evaluate and integrate new technologies into marketing workflows.
• Proficiency in Adobe InDesign and Adobe Creative Suite
• Demonstrated leadership and people management experience, with the ability to coach, direct, and develop marketing staff.
• Strong project management skills, with experience leading cross-functional strategic initiatives such as product launches.
• Excellent writing, editing, verbal communication, and presentation skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Travel as required in support of seminars, tradeshows and corporate events.

Preferred

• Familiarity with web-editing, graphics/imaging, is a plus

Benefits

• Medical (prescription coverage included)
• Dental
• Vision
• Life Insurance
• Short Term Disability
• Long term Disability
• Accidental Death and Dismemberment
• Business Travel Insurance
• Paid Parental Leave
• Medical Flex