Marketing Manager

USA (Remote)

$60K/yr – $120K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and scale a developer-first outreach engine by executing off-page and AEO programs across core forums, building technically useful content, and shaping a developer-native brand voice amid AI and search shifts.

  • Own off-page strategy across Stack Overflow, Reddit, GitHub, dev.to, Discord, and AI surfaces to drive credible developer engagement.
  • Build content that developers bookmark and reuse, including code samples, guides, and tutorials.

Job Description

Responsibilities

  • Execute the AEO & off-page strategy across third-party developer channels — Stack Overflow, Reddit, GitHub Discussions, dev.to, Discord communities, and emerging AI-indexed surfaces.
  • Create and distribute genuinely useful technical content: code snippets, integration guides, tutorials, and answers that developers bookmark, not scroll past.
  • Engage in developer communities as a trusted voice for Aprysenot as a marketer, but as someone who understands the problems developers are solving with document and scanning SDKs.
  • Identify and build relationships with technical influencers, open-source contributors, and community moderators relevant to Apryse's ecosystem.
  • Monitor and grow Apryse's presence in LLM-generated answers and AI search surfaces, iterating on content strategy based on what's getting cited and why.
  • Collaborate with product, developer relations, and content teams to surface technical narratives and ensure Apryse's documentation and third-party footprint are aligned.
  • Track pipeline attribution from off-page and community activity —you'll be expected to connect your work to commercial outcomes, not just brand impressions.
  • Help refresh and evolve the Apryse developer brand across external channels, bringing a sharper, more developer-native voice to everything we put out.

Requirements

  • 3–6 years in developer marketing, developer relations, technical content, or a closely adjacent role- ideally at a company that sells to engineers
  • A track record of creating technical content that developers actually engage with: tutorials, code walkthroughs, community posts, documentation, or similar.
  • Demonstrated experience building presence in developer communities —you've been in the trenches on Stack Overflow, GitHub, Discord, or similar, not just posting from a brand account.
  • Familiarity with AEO, GEO, or LLM-era content strategy is a strong plus; genuine curiosity about how AI answers are shaped isa must.
  • Experience in a developer tools, SDK, API, or infrastructure company is strongly preferred. SaaS-only backgrounds are unlikely to be a fit.

Benefits

  • Competitive salary commensurate with experience and qualifications.
  • A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
  • An uncapped commissions structure.
  • Generous paid time off (PTO) is offered to support the ability to rest and recharge.
  • A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
  • Highly autonomous and entrepreneurial environment.
  • Annual recurring WFH allowance for you to purchase items you need for your home office.
  • Ongoing support for learning development so you can master your craft.
  • Work with the hardware you're most comfortable with (Windows or Mac).
  • Diverse and inclusive workplace where we all learn from each other.
Apryse logo

Apryse

Apryse, previously known as PDFTron, takes document solutions to the next level, making work better and life simpler. As a global leader in document processing technology, Apryse gives developers, enterprise customers, and small businesses the tools they need to reach their document goals faster and easier. Apryse’s market-leading SDK drives digital transformation and powers next-generation software applications with dynamic document viewing, annotation, processing, and conversion capabilities, as well as advanced features such as document understanding, data extraction, and redaction. Apryse technology supports all major platforms and dozens of unique file types, including support for PDF, MS Office, and CAD formats. It’s an easier and faster way to build document functionality, making your developers more productive and your users happier. Our product portfolio includes the Apryse developer suite with server, mobile, and web SDKs, iText’s PDF SDK, and low-code integrations. For small business solutions, Xodo and eversign have you covered. For more information, visit apryse.com, and for more information on Xodo, visit xodo.com.

Founded in 1998
Denver, Colorado, USA
513 employees (41 in marketing)

Traffic Signals

Monthly Visitors
288.8K
Monthly Google Ads Budget
$51.3K
Traffic Source Mix
Search
48.9%
Direct
39.3%
Referral
8.5%
Social
2.1%
Paid
1%

Headcount Trend

Current headcount: ~513

Marketing Team

Marketing Team Size
33 (6% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$71M
Last Raise
$71M
Private Equity, 5 years ago

Funding History

  • May 2021
    Private Equity
  • May 2019
    Private Equity • $71M

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