Responsibilities - Partner with Product Development, SCS and additional business lines to align on roadmaps, priorities, and go-to-market strategy, cross sell and upsell strategy. - Identify opportunities to increase customer lifetime value, retention, product penetration and growth. Partner with SCS and Marketing Data Science to define cross-sell and upsell triggers and audience strategies. - Oversee the strategy, planning and execution of the Direct Mail program including budget management. - Partner with Marketing Data Science to optimize process, effectiveness and efficiency of Direct Mail programs. Analyze performance and uses data to determine shifts to achieve goals and effectiveness. Build and execute test plans including channel specific and cross channel tests. Provide new campaign ideation. - Partner with Marketing Data Science on the use of marketing technology and data integrations to orchestrate and enable personalization, automation and measurement. Leverages AI to enhance program effectiveness and operational efficiency. - Partner with Email Marketing Manager to ensure alignment and orchestration of Direct Mail, Email and SMS programs with audience, brand, product, media strategy and overall MarCommGro objectives. Plan and execute coordinated campaigns aligned with business goals and buyer-journey stages. - Partner with Digital to inform and align customer experience across touchpoints. - Partner with the Product Development team to develop product focused campaign strategy and execution. - Partner with the SCS team to align on policyholder cross sell and upsell strategy. - Evaluate vendors and emerging technologies to inform strategy, experimentation and optimization. - Provide regular updates to stakeholders on strategic shifts, performance and progress. Communicate campaign highlights to stakeholders. - The 37.5-hour work week is scheduled from Monday through Friday, between the core hours of 8:00 AM and 5:00 PM. - A hybrid schedule will be available once trained to work independently, with three days reporting to our Lincoln, RI office and two days working from home.