Responsibilities

• Oversee the strategy, planning and execution of the Direct Mail program including budget management.
• Partner with Marketing Data Science to optimize process, effectiveness and efficiency of Direct Mail programs. Analyzes performance and uses data to determine shifts to achieve goals and effectiveness. Builds and executes test plans including channel specific and cross channel tests. Provides new campaign ideation.
• Partner with Marketing Data Science on the use of marketing technology and data integrations to orchestrate and enable personalization, automation and measurement. Leverages AI to enhance program effectiveness and operational efficiency.
• Partner with Email Marketing Manager to ensure alignment of Direct Mail, Email and SMS programs with audience, brand, product, media strategy and overall MarCommGro objectives. Plans and executes coordinated campaigns aligned with business goals and buyer-journey stages.
• Partner with Digital to inform and align customer experience across touchpoints.
• Partner with the Product Development team to develop product focused campaign strategy and execution.
• Partner with the SCS team to align on policyholder cross sell and upsell strategy.
• Evaluate vendors and emerging technologies to inform strategy, experimentation and optimization.
• Provide regular updates to stakeholders on strategic shifts, performance and progress. Communicates campaign highlights to stakeholders.
• Ensure professional development and upskilling of direct reports and others on the team.
• May be called upon to handle other duties as required.

Requirements

• Bachelor’s degree and 10+ years of relevant marketing experience.
• Experience managing direct mail vendor partners including print facilities, USPS, etc.
• Experience in the development, execution and analysis of Direct Mail as part of cross channel marketing programs. Experience with related marketing technology such as Salesforce Marketing Cloud, Marketo, Merkury, Adobe or others.
• Strong project management and communication skills.
• Experience in the development of product marketing campaign strategy and execution.
• Self-motivated with a high degree of initiative and excellent follow-up skills, along with strong analytical and problem-solving skills.
• Ability to work collaboratively with agency partners, internal partners and internal stakeholders.
• Experience with the insurance industry preferred.
• Ability to manage, inspire and lead direct reports.

Benefits

• Medical, dental, vision coverage, short- and long-term disability, and life insurance
• Paid Vacation – you will receive at least 13 vacation days in the first 12 months, amounts could be greater depending on the role. While able to use prior to accrual, vacation time will accrue monthly
• Holidays - 14 paid holidays observed
• Sick time - 6 days sick time at hire, 6 additional days sick time at 90 days of employment
• Generous 401k with company match and immediate vesting. Additionally, annual 3% non-elective employer contribution
• Annual Success Sharing Plan - Paid to eligible employees if company meets or exceeds combined ratio, growth and/or service goals
• Generous leave programs, including paid parental bonding leave
• Student Loan Repayment and Tuition Reimbursement programs
• Generous fitness and wellness reimbursement
• Employee community involvement
• Strong relationships, lifelong friendships
• Opportunities for advancement in a successful and growing company