Responsibilities

• Provide marketing support to our Eastern US Region and Canadian sales teams with a focus on the end customer. You will plan, execute, and report on all marketing programs touching any stage of the customer journey from awareness through advocacy.
• You will help with the strategy, planning, and execution of our demand-generation marketing programs across our small business, mid-market, and enterprise segments.
• Manage end-to-end in-person event experiences, including venue selection, vendor management, onsite coordination, and cross-functional communication.
• You will handle everything from content and speaker selection, the products we are showing, what we will be eating, and how the team should engage.
• You will be attending events, mingling with customers and partners, and then turning around and answering questions from the venue as the on-site contact.
• Manage regional trade shows, including contract review, booth selection, booth configuration, attire, staffing, on-site meeting schedule, lead-handling process, and cross-functional communication.
• Work closely with marketing ops to ensure lead uploads, routing, follow-up, and tracking.
• Work closely with the BDR team to ensure our post-event communications are hitting the mark, evaluate metrics, and make recommendations for optimization.
• Work with our channel team and partners to create and execute marketing programs, including budget management and ROI assessments.
• Craft emails for pre- and post-show event communications to be sent by marketing, business development, and sales.

Requirements

• Proven Marketing Manager with a minimum of 10 years’ experience.
• Comfortable with Salesforce and tracking campaign metrics.
• Event management and tradeshow experience.
• You are familiar with and have worked in a two-tier distribution model.
• Familiarity with email marketing and comfortable writing email content.
• Analytical and creative thinking.
• Great communication and interpersonal skills.
• BS/BA in business administration (optional), marketing, communications or relevant field experience.
• Experience or passion to work in a scale-up organization.
• Ability to travel anywhere in the US between 1 – 2 times a month.

Benefits

• medical, dental, and vision insurance
• an unlimited PTO policy