Responsibilities

• Google Local Service Ads (LSA): Own LSA strategy and execution, including bid management, budget, spend pacing, and lead quality review. Make real-time optimization decisions to maximize lead volume and ROI.
• Leads Performance: Monitor lead flow, identify underperformance, and diagnose root causes. Analyze conversion funnel data and surface actionable recommendations to the Regional Marketing Manager. Work closely with brand-level teams to align lead flow with appointment goals and capacity. Execute marketing initiatives that drive qualified lead generation through digital, traditional, customer loyalty, referral, and on-location marketing channels. Lead customer acquisition efforts through community events, sponsorships, association involvement, local partnerships, and grassroots marketing opportunities. Balance lead generation, customer loyalty, and brand awareness campaigns to support broader organizational goals.
• Ad Spend Management: Manage advertising budgets for the Brand. Make real-time pacing and allocation recommendations to maximize return on ad spend. Track expenditures, ensure financial accuracy, and report on budget performance.
• Event Coordination: Lead planning of local events and home shows. Manage vendor relationships, logistics, on-site coordination, and post-event reporting. Align event strategy with brand objectives and seasonal demand priorities.
• Sponsorships: Strengthen community presence and brand visibility through local partnerships, networking opportunities, and sponsorships. Evaluate local sponsorship opportunities and manage ongoing partner relationships. Assess ROI against brand objectives and make recommendations on renewals or new investments. Coordinate branded materials and presence for all sponsorship activations.
• Customer Loyalty: Own repeat and referral campaigns, driving revenue from the existing customer base. Develop and execute targeted outbound campaigns via email and SMS to past customers, referral audiences, and cross-sell opportunities. Analyze campaign performance and implement data-driven optimizations to improve engagement, conversion, and lifetime customer value.
• Brand Engagement: Conduct regular marketing performance reviews and support on-site execution of events and activations. Serve as the performance marketing subject-matter expert in brand-level business reviews, translating performance metrics into actionable insights for brand leadership.
• Organic Social Media: Own social media strategy and execution, including content planning, creation, scheduling, and platform management. Develop brand-consistent content across Facebook, Instagram, TikTok, YouTube, and other relevant platforms that reflects the brand's voice and local community. Stay current on platform trends, algorithm changes, and emerging formats and translate them into actionable content recommendations.
• Community Management : Monitor social media and online channels for comments, mentions, and messages and respond promptly and professionally. Build and maintain an active, engaged online community for the brand. Identify opportunities to strengthen brand relationships with local audiences through organic engagement, partnerships, and community-facing content.
• Google Business Profile (GBP): Own GBP management, including listing accuracy, photo libraries, posts, Q&A, and service descriptions. Monitor and optimize profile performance to improve local search visibility and map pack presence. Ensure consistency of business information across all profiles and correct discrepancies across third-party directories.

Requirements

• 5+ years of experience in a marketing, advertising, or lead generation role
• Demonstrated experience managing paid media or LSA programs with direct budget responsibility.
• Strong analytical skills — comfortable pulling data, identifying trends, and translating findings into action.
• Ability to manage multiple priorities across multiple brands simultaneously without requiring daily direction.
• Proficiency in Google LSA platform and excel.
• Experience managing social media and online reputation across multiple locations or brands simultaneously.
• Strong creative instincts paired with analytical discipline — you can build a content calendar and read a performance dashboard with equal confidence.
• Experience managing Google Business Profiles and reputation management platforms.
• Strong writing skills with the ability to adapt voice and tone across distinct brand identities.
• Experience in home services, multi-location, or franchise marketing preferred.

Benefits

• 401(k)
• 401(k) matching
• Company parties
• Donation matching
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance