Senior Marketing Manager
Rover
USA (Remote)
$139K/yr - $205K/yrIn-houseFull-timeSenior level8+ years exp.
9 hrs ago
Marketing Manager
Carlsbad, CA (Hybrid)
$120K/yr – $150K/yrMid LevelFull time
Posted 11 hrs ago
Job Summary
Own and optimize multi-channel marketing campaigns across social, email, SEM, and display; build content, manage brand ambassadors, and drive online sales through data-driven optimization.
- Own and optimize campaigns across digital channels
- Lead content creation and brand ambassador program
- Analyze performance metrics to maximize conversions
Job Description
Responsibilities
- Develop, implement, and optimize multi-channel marketing campaigns across digital platforms including social media, email, SEM (Search Engine Marketing), and display advertising.
- Manage and enhance our online presence using tools such as WordPress, SEO tools, Google Analytics, and marketing automation platforms.
- Utilize SEO best practices to improve organic search rankings and increase website traffic.
- Oversee content creation for blogs, social media posts, email newsletters, and advertising materials to ensure brand consistency and engagement.
- Develop and manage a brand ambassador program to increase awareness and drive online sales.
- Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks that support marketing campaigns.
- Manage paid advertising campaigns on platforms like Facebook Advertising and Google Ads (formerly Google Adwords), optimizing for performance and ROI.
- Analyze campaign performance metrics using analytics tools to refine strategies and maximize conversion rates in e-commerce environments.
Requirements
- Proficiency with SEO tools, Google Analytics, Google Ads, Facebook Advertising, SEM strategies, and marketing automation software.
- Strong knowledge of digital marketing channels including social media management and content management systems like WordPress.
- Experience with HTML, CSS, JavaScript, SQL for website optimization and content customization.
- Skilled in content creation, copywriting, graphic design (Adobe Photoshop/Creative Suite), and content management systems.
- Ability to conduct keyword research to inform SEO strategies and improve search visibility.
- Understanding in conversion optimization techniques to enhance user engagement and sales performance.
- Must have experience in executing trade shows.
Preferred
- Familiarity with B2B marketing practices within the fashion or e-commerce sectors is a plus.
Benefits
- Medical, Dental, Vision, 401k, and PTO/Sick
American Fashion Accessories, LLC
Since 2011, American Fashion Accessories has created, grown, and supported brands across multiple segments of the fashion industry. Our pride remains in our family of staff, our innovative and cutting edge designs, our state of the art facilities, and our loyal partnerships. We will forever strive to expand our brands.AndWestwww.andwest.comCowgirl Confettiwww.cowgirlconfetti.comAndWest Brandedwww.andwestbranded.com
Salaries
Posted range
$120K/yr – $150K/yr
Taken straight from the job posting.
The middle of this range ($135K) is 53% above the median base salary for Marketing Manager roles in the United States ($88K).
Marketing Manager median pay in the United States
Most pay falls between $75K and $105K. Based on 1,272 salaries.
Marketing Team
Marketing Team Size
1 (50% of company)
Median Tenure
11.9 years
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~2
Links
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