Responsibilities

• Develop and manage execution of growth strategy for assigned packaging products / markets
• Define the opportunity in the market, including customer makeup and opportunity sizing
• Define promotional activities and pipeline for products based on strategy, including tradeshows and promotional materials
• Inform organization how to win in the assigned market, including definitions around product needs, value prop and geographic & specific end-market definitions
• Support commercial teams in all aspects of business development strategy for new and emerging technologies or products
• Collaboratively guide product marketing management
• Work with Product Line Management teams on long-term capacity and technology platform needs, market requirements, etc.
• Collaborate across functions to develop right-to-win spaces
• Ensure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage, and customer-defined winning performance characteristics
• Guide marketing strategies and plans

Requirements

• Bachelor’s degree in business administration or related field
• 5+ years of packaging industry experience in preferred
• Comfort and experience with product innovation, marketing strategies, marketing tactics and competitive research
• Proficient in Microsoft Word, Excel and PowerPoint; working knowledge of market research tools (e.g. Euromonitor, Circana, Mintel, etc.) and marketing suites (e.g. Hubspot, HootSuite, Adobe CS, etc.) preferred
• Ability to work effectively across an organization, including direct and indirect reporting lines
• Ability to synthesize and communicate information from multiple sources to deliver concrete recommendations and plans
• Strong organizational skills and proven ability to manage multiple tasks and project simultaneously

Benefits

• Medical, dental and vision plans
• Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
• Company-paid holidays starting at 8 days per year and may vary by location
• Wellbeing program & Employee Assistance Program
• Health Savings Account/Flexible Spending Account
• Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
• Paid Parental Leave
• Retirement Savings Plan with company match
• Tuition Reimbursement (dependent upon approval)
• Discretionary annual bonus program (initial eligibility dependent upon hire date)