Digital Marketing Manager
Cresta
USA (Remote)
$100K/yr - $165K/yrIn-houseFull-timeManager3+ years exp.
11 hrs ago
Marketing Manager
Chicago, IL (On-site)
$159K/yr – $239K/yrSenior LevelPart time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own global eCommerce paid media strategies and execution to hit acquisition, revenue, and ROAS targets.
- Own multi-country eCommerce paid media strategy, budget, and optimization to maximize ROAS and conversions.
- Direct a team of paid media experts, strategists, and agencies to deliver integrated digital campaigns with distributors/dealers.
- Collaborate with business partners across marketing and product, informing market research, brand positioning, and expansion plans.
Job Description
- Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
- Manages a team of paid media experts, marketing strategist & consultants along with agencies to achieve business results
- Manages a significant paid media budget while achieving world-class ROAS and conversion rates
- Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results through multi-platform digital marketing tactics.
- Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement
- Overseeing research of multiple requests from business development leaders across the country.
- Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
- Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
- Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support
- Extensive experience with paid media marketing execution
- Supervisory, paid media agency management
- Multi-channel paid media tactics (eCommerce focused preferred)
- Multi-country marketing plans (eCommerce focused preferred)
- Paid media collaboration plans with distributors / dealers
- Paid media execution experience with a Fortune 500 company
- Bachelor's degree (MBA preferred)
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
- These benefits also apply to part-time employees
ALPFA Baltimore Chapter
ALPFA (Association of Latino Professionals For America) is the longest standing Latino organization with 100,000+ members – a number we plan to grow aggressively within the next few years.
Traffic Signals
Monthly Visitors
27.7K
Traffic Source Mix
Search
69.9%
Direct
24.4%
Referral
2.7%
Headcount Trend
Current headcount: ~6
Marketing Team
Marketing Roles Posted (Last 30 Days)
4
