Marketing Manager at ALPFA Baltimore Chapter | Chicago, IL | $159K/yr – $239K/yr

ALPFA Baltimore Chapter

Marketing Manager

Chicago, IL (On-site)

$159K/yr – $239K/yrSenior LevelPart time

Posted 2 months ago

Job Summary

Own global eCommerce paid media strategies and execution to hit acquisition, revenue, and ROAS targets.

Own multi-country eCommerce paid media strategy, budget, and optimization to maximize ROAS and conversions.
Direct a team of paid media experts, strategists, and agencies to deliver integrated digital campaigns with distributors/dealers.
Collaborate with business partners across marketing and product, informing market research, brand positioning, and expansion plans.

Job Description

Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
Manages a team of paid media experts, marketing strategist & consultants along with agencies to achieve business results
Manages a significant paid media budget while achieving world-class ROAS and conversion rates
Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results through multi-platform digital marketing tactics.
Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement
Overseeing research of multiple requests from business development leaders across the country.
Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support

Extensive experience with paid media marketing execution
Supervisory, paid media agency management
Multi-channel paid media tactics (eCommerce focused preferred)
Multi-country marketing plans (eCommerce focused preferred)
Paid media collaboration plans with distributors / dealers
Paid media execution experience with a Fortune 500 company
Bachelor's degree (MBA preferred)

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees

ALPFA Baltimore Chapter

ALPFA (Association of Latino Professionals For America) is the longest standing Latino organization with 100,000+ members – a number we plan to grow aggressively within the next few years.

Founded in 2017

Baltimore, Maryland, USA

6 employees

www.alpfa.org/baltimore-professional-chapter