Responsibilities

• Serve as a lead marketing strategist and point person for a portfolio of assigned programs, including long-term and short-term planning, execution, evaluation, optimization, and reporting to meet and exceed partner annual enrollment targets.
• For new and existing AllCampus partners, work with internal and external stakeholders to develop the optimal program positioning/messaging considering the brand and competition, profile of the student and stage of the prospective student journey
• Partner closely with partnership service directors and enrollment directors as part of the AllCampus pod team structure to monitor program health and lead collaborative optimizations.
• Collaborate with cross-functional channel managers (Paid Digital, SEO, Email, Social Media, Niche/Affiliate Marketing, and Webinars) and other AllCampus teams (Content, Design, Analytics, and Enrollment) to test and rollout new, innovative strategies and tactics to improve conversion and efficiency of student recruitment across the recruitment funnel.
• Manage weekly tracking of student enrollment funnels and term-by-term program status, reporting key metrics to assigned pods, leadership team, and partner clients.
• Own the Program Assets Adjustments Request (PAAR) process for assigned partners to modify live marketing collateral, internal assets, and accounting records: vet each request, create audit documents, communicate with key stakeholders, initiate implementation, and manage timelines.
• Maintain and update annual marketing plans and roadmaps; proactively flag and mitigate timeline risks and capacity constraints.
• Lead the collection and curation of student testimonials/profiles; ensure assets align with partner brand guidelines and are distributed to relevant channels.
• Participate in high-level strategic initiatives and cross-departmental projects to improve overall marketing team efficiency and performance.