Responsibilities

• Drives strategic marketing initiatives to align with enterprise goals, partnering across teams to influence priorities and deliver impactful outcomes
• Manage strategic marketing projects in support of national and consumer facing omni-channel marketing campaigns including:
• Developing omni-channel briefs for partner agencies and cross-functional internal teams
• Developing communication strategy, messaging frameworks and ongoing content guidance for marketing campaigns and initiatives
• Managing all projects to ensure they meet objectives and are delivered on time and within budget
• Facilitating cross functional meetings to execute omni-channel marketing plans and keeping all key stakeholders and project team members on track and informed of project strategic priorities and goals along the way
• Conduct, evaluate and synthesize competitive research, market intelligence, trends, and industry best practices to help prepare recommendations for various marketing initiatives
• Write and manage consumer insights testing with key partners
• Manage content creation to support channel strategy and integrated marketing communications plan
• Be a team player willing to jump in and help on special projects and other initiatives as needed

Requirements

• Bachelor’s degree required
• Minimum 5-7 years’ experience in brand marketing strategy or integrated marketing, preferably at internal marketing organizations working with brand, creative, and performance partners. Experience in digital marketing, ecommerce, consumer research and/or strategy preferred
• Ability to understand and connect assigned work to larger enterprise goals, possessing the ability to prioritize and influence outcomes across teams
• Demonstrated expertise in managing programs and supporting marketing campaigns
• A curious mind eagerly able to assimilate various forms of research and insights and translate into actionable information to guide recommendations
• Solid understanding and experience with business & customer data analytics to inform strategy and influence outcomes
• Adept at evaluating and guiding creative development from concept to inception
• Strong presentation building skills, well versed in taking complex information and translating into digestible material for broad organizational use
• Independent-minded, self-motivated, strong interpersonal skills to build cross functional relationships, can work under ambiguity.
• Strong, collaborative, and open-minded approach, willing to partner up, down and across teams to build relationships and realize goals in a complex matrixed organization
• Highly organized and deadline driven able to juggle various projects with competing priorities
• Agile problem solver: able to operate independently, pivot quickly, and adjust to changing project needs or new information
• Effective time management skills: ability to prioritize, delegate and meet deadlines
• Excellent listening, presentation, and written and verbal communication skills

Benefits

• Competitive wages paid weekly
• Access to up to 50% of your earned wages before payday, via our partnership with Stream
• Associate discounts
• Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
• Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
• Leaders invested in your training, career growth and development
• An inclusive work environment with talented colleagues who reflect the communities we serve