Responsibilities

• Assist with marketing campaigns, development of collateral, and special events, helping to ensure branding is consistent across all channels and locations.
• Manage and optimize company websites to ensure accuracy, functionality, SEO performance, and conversion optimization.
• Coordinate website updates, content development, and user experience improvements.
• Maintain digital assets and online brand standards.
• Analyze marketing performance across all platforms and campaigns.
• Monitor key performance indicators, lead generation metrics, campaign ROI, retention, and membership growth, making recommendations based on data insights.
• Leverage customer data to identify trends and growth opportunities.
• Manage multiple deadlines and marketing projects simultaneously.
• Support special events, grand openings, and community outreach efforts.
• Responsible for developing marketing and product materials related to new programs (factsheets, profiles, presentations).

Requirements

• Advanced proficiency in:
• HubSpot
• Adobe Creative Suite
• Microsoft Excel and Office applications
• PowerPoint
• CSI or similar CRM platforms
• Google Analytics
• SEO and website management tools
• Email marketing platforms (HubSpot, Mailchimp)
• Social media content creation and best practices

Preferred

• Experience managing multiple brands in multiple locations.
• Graphic design and content creation experience.
• Knowledge of paid search, digital advertising, and marketing automation.
• Experience with event marketing.