Marketing Manager, Advertising at Houston Grand Opera | Houston, TX

Houston Grand Opera

Marketing Manager, Advertising

Houston, TX (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Lead multi-channel marketing campaigns for HGO, owning planning, execution, and measurement to grow subscriptions and ticket sales.

Must-have: 5+ years in marketing with proven copywriting and campaign management.
Standout: Experience with CRM systems (Tessitura preferred) and cross-channel coordination.
Standout: Direct mail, digital, and audience segmentation experience with ROI reporting.

Job Description

Responsibilities

Work with the Associate Director of Marketing to plan, manage, and execute multi-channel advertising and promotional campaigns in support of subscription and single ticket sales, including paid, organic, trade, and barter efforts.
Act as the point of contact for HGO’s paid advertising campaigns, ensuring campaigns launch accurately and on schedule across digital, print, radio, and television platforms.
Responsible for writing clear, compelling marketing copy and perform thorough proofreading to ensure accuracy and consistency across multiple channels.
Support audience segmentation efforts by collaborating with the Marketing Data Manager to compile, update, and maintain database assets for marketing use.
Manage HGO’s direct mail campaigns, including copywriting, list development, coordination of discount and promotional offer requests, and alignment with campaign messaging.
Create promotional plans for themed nights, ticketing offers, and unique experience to targeted audiences, including new-to-opera guests and specific ticket holder demographic.
Coordinate with the design team to request and develop creative assets needed for advertising efforts.
Monitor and evaluate campaign performance, measuring ROI, and create and distribute executive level reports by repertoire period with successes and growth opportunities based on campaign results.
Oversee campaign budgets, ensuring all expenses are properly allocated and invoices are reconciled accurately and promptly.
Partner closely with Communications colleagues to ensure campaign messaging and promotions are clearly communicated internally, including the development of talking points for Customer Care and Philanthropy teams.

Requirements

Bachelor’s degree in marketing, communications, advertising, or sales with 5+ years of relevant experience.
Expertise in copywriting and proofreading is required.
Experience managing advertising campaigns including digital, email, and print is desired.
Experience working in a CRM database system (especially Tessitura) is a plus.
Must be able to work some evenings/weekends.

Preferred

Experience in performing arts is a plus.

Benefits

Comprehensive and affordable health benefits.
Generous paid time off.
403b retirement plan with employer match.
Flexible work schedule.
Professional development fund and opportunities.
Discounted parking in the Theater District garage and nearby lots, plus easy access to Metro transportation.
Free tickets to our mainstage and community productions and events.

Houston Grand Opera

3.0 Glassdoor

Since its inception in 1955, Houston Grand Opera has grown from a small regional organization into an internationally renowned opera company. HGO enjoys a reputation for commissioning and producing new works, including 61 world premieres and seven American premieres since 1973. In addition to producing and performing world-class opera, HGO contributes to the cultural enrichment of Houston and the nation through a diverse and innovative program of performances, community events, and education projects that reaches the widest possible public. HGO has toured extensively, including trips to Europe and Asia, and has won a Tony, two Grammy awards, and two Emmy awards—the only opera company to have won all three honors. Through HGO Community and Learning, Houston Grand Opera creates opportunities for Houstonians of all ages and backgrounds to observe, participate in, and create art. The NEXUS Initiative is HGO’s multi-year ticket underwriting program that allows Houstonians of all ages and backgrounds to enjoy world-class opera without the barrier of price. Since 2007 NEXUS has enabled more than 225,000 Houstonians to experience first-quality opera through discounted single tickets and subscriptions, subsidized student performances, and free productions.

Founded in 1955

Houston, Texas, USA

www.houstongrandopera.org

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