Responsibilities

• Lead merchandising and POS execution, ensuring consistent brand standards across Florida.
• Plan and manage local events, pop-ups, demos, community activations, and partnerships.
• Coordinate event calendars and ensure flawless activation and execution.
• Oversee regional activation budgets and vendor relationships.
• Support field teams with the resources and coordination necessary to maximize program effectiveness and sell-through.
• Travel 40% - 60%.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4-6 years of field marketing, activation, brand marketing, or related experience.
• Proven expertise in event planning, activation, and execution.

Preferred

• MBA or advanced degree.
• Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
• Experience partnering with event, creative, or experiential agencies.
• Experience supporting field marketing organizations focused on retail execution and sell-through performance.
• Experience serving in a project management, traffic management, marketing operations, or activation leadership capacity.
• Deep understanding of Florida retail, consumer, and cannabis market dynamics.

Benefits

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts
• Benefits vary by state, role type, and eligibility.