Marketing Manager

Responsibilities

• Develop and execute marketing plans aligned with company objectives and sales priorities.
• Maintain consistent brand messaging, positioning, and visual identity across marketing channels.
• Plan and coordinate marketing campaigns, product announcements, and promotional initiatives.
• Collaborate with company leadership, Sales, dealers, and external partners to support marketing objectives.
• Develop and manage content across relevant social media platforms.
• Create and manage social media calendars, including content planning, scheduling, publishing, and community engagement.
• Write and edit marketing copy for social media, blogs, newsletters, product materials, and other communications.
• Produce and coordinate photography, video, graphics, and other digital marketing assets.
• Identify opportunities to showcase company products, customer applications, events, and other activities.
• Manage website content, updates, and ongoing improvements.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field preferred; equivalent experience will also be considered.
• 3+ years of professional experience in marketing, communications, digital marketing, or a related field.
• Strong writing, editing, and communication skills.
• Experience managing social media channels, developing content, and executing marketing campaigns.
• Familiarity with website content management, email marketing, SEO, and digital analytics.
• Experience creating or coordinating visual content, including photography, video, and graphic design.
• Strong organizational and project-management skills with the ability to manage competing priorities.
• Ability to work independently while collaborating with internal teams and external partners.
• Strong attention to detail and ability to communicate technical information clearly and accurately.

Preferred

• Experience in automotive, commercial vehicles, manufacturing, fire and emergency services, or a related B2B industry.
• Familiarity with paid digital advertising, public relations, and trade show marketing.
• Experience with marketing automation, content management, and creative software.