Senior Account Based Marketing Manager
RevenueCat
USA (Remote)
In-houseFull-timeSenior level5+ years exp.
10 days ago
Marketing Manager - Account Based Marketing
USA (Remote)
$89K/yr – $118K/yrMid Level3+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end ABM with a structured framework that routes target accounts through buying stages using 1:1 to 1:many programs and a strong collaboration with Sales and SDRs.
- Growth & Execution: Plan and run ABM campaigns across digital, events, content, and gifting for high-value accounts.
- Alignment & Handoff: Tight coordination with SDR and Sales on account selection, routing, and follow-up quality.
- Measurement & Optimization: Track key ABM metrics, influence on pipeline, and provide forecasts to leadership.
Job Description
ABM strategy and execution at scale across digital, events, content, and gifting to move high value accounts through buying stages.
- Growth & Execution: Plan and run ABM campaigns aligned to account segments, buying stages, and tiers (1:1, 1:few, 1:many).
- Alignment & Handoff: Collaborate with SDR and Sales on account selection, routing, speed-to-lead targets, and follow-up quality.
- Measurement & Optimization: Track qualified accounts, engaged contacts, account penetration, pipeline influence, and revenue impact; advocate data-driven forecasts.
- Cross-functional Delivery: Coordinate with Marketing (paid, campaigns, content, events) and Sales to deliver on-time, channel-activating assets.
- Experimentation: Test and optimize campaigns, channels, and workflows using data-driven insights.
Paylocity
Paylocity (NASDAQ: PCTY) is an award-winning provider of cloud-based HR, payroll and spend management software solutions. At Paylocity, we’re more than a leading HR, payroll, and spend management technology provider—we’re a company driven by a simple truth: People matter most. Since 1997, we’ve been partnering with organizations to create workplaces where employees thrive, and businesses excel. From our thousands of team members to the millions who use our platform, caring is in our DNA. For more information, visit www.paylocity.com.
