Responsibilities

• Develop and implement comprehensive marketing strategies to support enrollment goals, community outreach, and brand awareness.
• Align marketing initiatives with the preschool’s vision and educational philosophy, ensuring consistency in messaging and positioning.
• Lead the creation of marketing calendars, setting clear goals and timelines for campaigns, events, and initiatives.
• Oversee and manage Seagull Schools’ social media presence (Facebook, Instagram, etc.), developing engaging content and fostering an active online community.
• Implement and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic, awareness, and enrollment.
• Lead email marketing efforts, including newsletters, promotions, and personalized email campaigns, ensuring high engagement rates.
• Ensure the Seagull Schools website is up-to-date, optimized for search engines (SEO), and effectively communicates key information to prospective families.
• Create and approve marketing materials such as brochures, flyers, videos, newsletters, and blog posts that align with Seagull Schools’ brand.
• Supervise photography and video production for promotional content, including school events, classroom activities, and testimonials.
• Manage brand identity, ensuring all materials and communications align with Seagull Schools’ core values and visual guidelines.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in marketing, with at least 2 years in a leadership role, preferably in education, childcare, or a related field.
• Strong understanding of digital marketing platforms, including social media, SEO, content management systems (CMS), and paid advertising.
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and analytics tools (e.g., Google Analytics, social media insights).
• Strong creative skills, with experience in content creation (copywriting, photography, video, etc.).
• Excellent communication skills, both written and verbal, with the ability to engage and inspire different audiences.
• Strong organizational and project management skills, with an ability to manage multiple tasks and meet deadlines.
• Knowledge of early childhood education is a plus, with a passion for promoting high-quality preschool programs.
• Meet medical, TB clearance, and criminal history requirements.

Preferred

• Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite).
• Experience with CRM or lead management tools.
• Ability to work independently and as part of a collaborative team.
• Knowledge of enrollment management processes and strategies.

Benefits

• Paid Time Off (PTO) leave.
• Bereavement leave.
• 16+ paid holidays.
• Medical, vision, prescription drug, and dental insurance.
• Supplemental health insurance through AFLAC.
• Healthcare and dependent care flexible spending accounts (FSA).
• 401(k) retirement plan with employer matching.
• Employee child tuition discount.