Responsibilities

• Develop and execute marketing plans that support growth, referrals, brand awareness, and community engagement.
• Manage digital advertising, media buying, social media, SEO/SEM, website content, and marketing campaigns.
• Partner with business development, clinical, and operational leaders to support referral source engagement.
• Oversee website performance, WordPress updates, hosting, domains, SEO, and vendor coordination.
• Plan and support community events, sponsorships, health fairs, and outreach initiatives.
• Track campaign performance, referral trends, website traffic, social media engagement, and ROI.
• Lead, coach, and develop marketing team members while promoting collaboration and accountability.
• Evaluate and use AI-enabled marketing tools to improve targeting, automation, reporting, and efficiency.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field required; master’s degree preferred.
• At least 3 years of progressively responsible marketing experience.
• Healthcare, home health, hospice, post-acute care, senior care, or related service experience preferred.
• Experience managing multi-location marketing initiatives and paid media budgets.
• Working knowledge of WordPress, website hosting, Google Business Profiles, digital advertising, social media platforms, SEO/SEM, CRM systems, analytics tools, and AI-enabled marketing technologies.
• Supervisory or team leadership experience is preferred.

Benefits

• We offer a well-rounded benefits package to support you both at work and at home. Full-time team members have access to medical, dental, and vision coverage, along with extras like life and disability insurance, FSAs/HSAs, telehealth services, and a 401(k) with company match. Part-time employees are also eligible for many of these great benefits. We also offer paid time off, six standard holidays each year plus a bonus day to celebrate your birthday, paid sick time. Because our roles involve travel, we provide mileage reimbursement based on current fuel costs.