Marketing Lifecycle Manager - On-Site | Frederick, MD at ThompsonGas LLC | Frederick, MD | $73K/yr – $79K/yr

ThompsonGas LLC

Marketing Lifecycle Manager - On-Site | Frederick, MD

Frederick, MD (On-site)

$73K/yr – $79K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own lifecycle email performance end to end, from strategy to reporting, and build automated journeys that drive conversions, retention, and engagement.

Lifecycle Email Ownership: Strategy, execution, testing, and optimization of email programs tied to revenue goals.
Automation & Segmentation: Maintain data integrity and precise audience targeting across marketing platforms.
Cross-Functional Collaboration: Align campaigns with CX, Sales, and Customer Service and translate results into measurable impact.

Job Description

Responsibilities

Own the end-to-end performance of lifecycle email marketing, from strategy through execution, optimization, and reporting
Design, build, and continuously improve automated customer journeys that drive lead conversion, retention, and digital engagement
Own marketing automation platforms, ensuring data integrity, segmentation accuracy, and effective audience targeting
Partner with CX, Sales, and Customer Service to align campaigns with operational goals and influence key customer behaviors
Lead a structured test-and-learn strategy (A/B testing, timing, messaging, channel mix) to improve performance over time
Analyze campaign performance and translate insights into actionable improvements and revenue impact
Report regularly on performance against KPIs, clearly communicating wins, gaps, and next actions
Manage and develop team members, ensuring strong execution, accountability, and performance visibility

Requirements

5+ years of digital marketing, Marketing Cloud, Salesforce, Email Marketing, Constant Contact, Tableau

Benefits

Medical, Dental, Vision, and 401k with IMMEDIATE eligibility
Disability and life insurance
Paid time off that increases with tenure
Daily Pay Option that offers great flexibility and financial control
Employee training programs with career development/advancement opportunities
Employee recognition program
Quarterly bonus potential
Paid maternity and parental leave benefits
Tuition reimbursement program

ThompsonGas LLC

ThompsonGas is an experienced propane provider proudly serving communities nationwide with a local touch. Founded in 1946 by Lloyd Thompson with strong family values, we continue to serve our customers with the same integrity and commitment to excellence that shaped our beginnings. We are proud to say our employees live and work in the areas we serve, with a shared commitment to safety, reliability, and exceptional customer service for commercial and residential customers. We start and end every day with safety in mind. From rigorous employee training to compliance with industry standards, safety is not a checkbox, it is how we operate. Our knowledgeable team of employees and 24/7 emergency support safeguard our customers at every step. ThompsonGas is also leading the way with metered propane, regardless of whether or not you own your propane tank. Metered propane is a smart and convenient, pay-as-you-use option with auto delivery and monthly billing that makes propane even more accessible and affordable. While metered propane is available in select areas, we continue to offer traditional propane service in all of our locations, along with flexible payment programs, auto delivery, AutoPay, and commercial solutions tailored to every need. In addition to propane, ThompsonGas is a leader in refined fuels in select regions across the country, offering dependable energy solutions tailored to local needs.With one of the most experienced teams in the industry and a deep-rooted focus on care, we are here to power the moments that matter - with propane you can count on and people you can trust.

Founded in 1946

Frederick, Maryland, USA

353 employees

www.thompsongas.com