Responsibilities

• End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
• Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
• Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
• Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
• A reporting cadence that connects email performance to pipeline, not just opens and clicks
• Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation

Requirements

• 4–6 years in lifecycle, email, or marketing automation. Financial services or lending experience a meaningful plus
• Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing, and attribution reporting
• A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields
• Experience supporting more than one business unit or stakeholder group simultaneously
• Strong enough with data to own your own reporting; strong enough with copy to make your campaigns actually convert
• Comfort working in a regulated environment where compliance review is part of the process, not an afterthought

Preferred

• Experience building lifecycle programs for a partnerships or channel team
• Familiarity with CRM-to-ad platform integrations (custom audiences, HubSpot-to-Google/Meta sync)
• Exposure to direct mail or multichannel nurture beyond email

Benefits

• Why LendingOne: Competitive base salary and incentive structure Full medical, dental, and vision benefits Company-matching 401(k) plan Paid time off and 10 company-paid holidays Work-from-home Fridays Career development, training, and internal promotion opportunities Team-building events, company lunches, and swag Collaborative, inclusive, and fun workplace culture LendingOne is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workforce where everyone belongs.