Responsibilities

• Develop and maintain referral relationships with hospitals, physicians, rehabilitation facilities, assisted living communities, hospice providers, case managers, senior centers, and other healthcare professionals.
• Represent Visiting Angels at networking events, health fairs, chamber events, and community organizations.
• Deliver professional presentations and educational programs to referral partners.
• Educate referral sources and families about the benefits of private-duty home care and the Visiting Angels difference.
• Create and execute strategic marketing plans to grow referrals throughout the service area.
• Identify new business opportunities and maintain strong relationships with existing referral partners.
• Track marketing activities, referrals, and sales efforts using company reporting tools.
• Assist with digital marketing initiatives including social media, SEO, email marketing, PPC, and community campaigns.
• Stay informed on industry trends and competitor activity to effectively position Visiting Angels in the marketplace.
• Collaborate with leadership to achieve growth goals while maintaining exceptional client service.

Requirements

• Preferred:
• Associate's degree in Marketing, Business, Communications, Healthcare Administration, or related field
• Required:
• Minimum one year of experience in home care, healthcare marketing, healthcare sales, or business development
• Basic understanding of social media marketing, SEO, PPC, and email marketing
• Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint)
• Valid driver's license
• Reliable transportation
• Current automobile insurance
• Must successfully complete all required background screenings and comply with all applicable licensing and regulatory requirements.

Benefits

• Health insurance
• Paid time off