Marketing Liaison - State Farm Agent Team Member

Ocala, FL (On-site)

$50K/yr – $60K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own local market relationship-building and community-driven campaigns to drive referrals, visibility, and leads for the agency in Marion County.

  • Referral networks and local event partnerships to feed the pipeline.
  • Marketing plans, budget ROI, and visible campaigns across community channels.
  • Content, social presence, and reputation management to expand local trust and awareness.

Job Description

Responsibilities

  • Develop and maintain referral relationships within our local market.
  • Attend chamber events, networking groups, community events, and professional association meetings.
  • Identify and coordinate sponsorship opportunities and community partnerships.
  • Represent the agency at after-hours events, seminars, expos, and local functions.
  • Expand agency visibility throughout Ocala and surrounding communities.
  • Develop and execute annual and quarterly marketing plans.
  • Increase agency brand awareness throughout Marion County.
  • Coordinate community campaigns and local outreach initiatives.
  • Manage marketing budgets and measure ROI on marketing efforts.
  • Track lead generation performance and referral source effectiveness.
State Farm Agent logo

State Farm Agent

At State Farm®, our mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams.A career as a State Farm® agent offers an incredible opportunity for motivated people to align themselves with a company that has earned the respect of its customers and community.For the past 90+ years, State Farm agents have built and maintained lasting customer relationships. With diverse backgrounds and experiences, over 19,000 State Farm agents serve our customers across the United States.Like a good neighbor, State Farm is there.®

Founded in 1922
Bloomington, Illinois, USA
12K employees (211 in marketing)

Traffic Signals

Monthly Visitors
18M
Traffic Source Mix
Search
26.2%
Direct
62.2%
Referral
8.8%
Social
0.4%
Paid
2.1%

Headcount Trend

Current headcount: ~11.8K

Marketing Team

Marketing Team Size
142 (1% of company)
Marketing Roles Posted (Last 30 Days)
1