Responsibilities

• Develop and implement comprehensive marketing strategies to drive growth and increase awareness of Granite Peak Home Health’s services.
• Collaborate with executive and clinical teams to understand target markets and create campaigns that resonate with prospective patients, families, and healthcare providers.
• Create compelling marketing materials, including brochures, digital content, email campaigns, social media posts, and advertisements.
• Manage Granite Peak Home Health’s digital presence, including the website, social media platforms, and online reviews, ensuring they reflect the brand’s values and engage the target audience.
• Build relationships with physicians, hospitals, nursing homes, and other healthcare professionals to generate referrals and enhance patient acquisition.
• Set up meetings with doctors, clinics, social services representatives, and discharge planners to promote our services.
• Nurture accounts with regular drop-ins, either weekly or bi-weekly, to maintain and strengthen relationships.
• Travel throughout the state to build brand awareness, maintain relationships, and attend provider meetings.
• Drive business growth by spending a majority of the workday in the field developing relationships at community and educational events that result in eligible client referrals and applicants for Granite Peak Home Health and back-office staff.
• Distribute information materials and participate in promotional activities related to AccentCare’s non-medical homecare line of business.