Marketing Manager (Remote)
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USA (Remote)
$20/hr - $45/hrIn-houseContractSenior level
4 hrs ago
Marketing Liaison Home Healthcare Hiring Now
Billings, MT (Hybrid)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 months ago
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Job Summary
Drive growth and community awareness as Granite Peak Home Health’s marketing leader, coordinating strategy, digital presence, and referrals.
- Owns development and execution of marketing strategy targeting patients, families, and providers
- Must-have: 3+ years healthcare marketing and digital skills
- Standout: Strong relationships with healthcare professionals and data-driven optimization
Job Description
Responsibilities
- Develop and implement comprehensive marketing strategies to drive growth and increase awareness of Granite Peak Home Health's services in the community.
- Collaborate with the executive and clinical teams to understand target markets and create campaigns that resonate with prospective patients, families, and healthcare providers.
- Create compelling marketing materials, including brochures, digital content, email campaigns, social media posts, and advertisements.
- Manage Granite Peak Home Health's digital presence, including the website, social media platforms, and online reviews, ensuring they reflect the brand’s values and engage the target audience.
- Build relationships with physicians, hospitals, nursing homes, and other healthcare professionals to generate referrals and enhance patient acquisition.
- Monitor marketing campaign performance and make data-driven decisions to improve strategies and optimize ROI.
- Organize and participate in community outreach events, health fairs, and other initiatives to promote Granite Peak Home Health's services.
- Track industry trends and competitor activities to identify new marketing opportunities and stay ahead of market demands.
- Manage the marketing budget, ensuring cost-effective use of resources and adherence to financial goals.
- Provide regular reports on marketing performance, insights, and key metrics to senior management.
Requirements
- Bachelor's degree in Marketing, Communications, Healthcare Administration, or a related field.
- 3+ years of experience in healthcare marketing, preferably in home healthcare or related sectors.
- Strong understanding of digital marketing strategies, SEO, content creation, and social media management.
- Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
- Proven ability to build and maintain relationships with healthcare professionals, patients, and families.
- Ability to analyze marketing data and campaign results to make informed decisions.
- Highly organized with the ability to manage multiple projects and meet deadlines.
- A passion for healthcare and helping others in the community.
- Proficiency in marketing software, CRM tools, and analytics platforms (e.g., Google Analytics, HubSpot, etc.).
- Willingness to travel throughout the state of Montana.
Preferred
- Experience working in a home healthcare environment.
- Familiarity with healthcare regulations, HIPAA compliance, and patient privacy requirements.
- Knowledge of the local healthcare market and community outreach strategies.
Benefits
- Health, dental, and vision insurance.
- Paid time off and holiday pay.
- Retirement plan.
- Mileage reimbursement.
- Flexible schedule.
- Life insurance.
Granite Peak Home Health
At Granite Peak, we have a diverse team of nurses who can meet a wide range of needs. Our services include medication management, IV antibiotics, pain management, wound care, colostomy care, in-home physical therapy following surgery, assistance with devices and adaptive equipment, as well as home health aides who provide bathing, cleaning, and personal care.
Headcount Trend
Current headcount: ~1
Marketing Team
Marketing Roles Posted (Last 30 Days)
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