Marketing Liaison

Responsibilities

• Marketing and Business Development
• Develop and maintain relationships with physicians, hospitals, case managers, social workers, managed care organizations, and other referral partners.
• Drive census growth and support census and payer mix goals through consistent outreach and referral development.
• Collaborate with facility and corporate leadership to develop strategic marketing plans; evaluate and update plans at least quarterly.
• Track referral activity, maintain an organized book of business and CRM records, and report performance, trends, and growth opportunities.
• Represent Cavalier Healthcare at community events, health fairs, educational programs, civic meetings, and speaking engagements.
• Educate referral partners and facility staff about our services and capabilities.
• Participate in designated facility meetings and lead weekly marketing updates covering referrals, new business, and upcoming events.
• Referral and Admissions Coordination
• Coordinate clinical and financial assessments to support evaluation of prospective admissions in hospital and community settings.

Requirements

• Bachelor’s degree required.
• Strong communication, presentation, organization, and relationship-building skills.
• Ability to manage multiple priorities and work independently while collaborating with facility and corporate teams.
• Ability to track results, identify opportunities, and contribute to census growth.
• Comfort using referral tracking systems, CRM tools, and admissions software.
• Ability to drive and travel within the assigned service area.
• A commitment to responsive customer service and working with older adults and their families.

Preferred

• Healthcare marketing, business development, or admissions experience preferred.

Benefits

• Company car.
• Cell phone reimbursement.
• Incentive plan.