Community Marketing Liaison
Kind Senior Care
North Andover, MA (On-site)
$80K/yr - $120K/yrIn-houseFull-timeMid level3+ years exp.
2 weeks ago
Senior Marketing Liaison
USA (On-site)
$75K/yr – $90K/yrSenior Level3+ years expFull time
Posted 5 hrs ago
Job Summary
Own and expand Holistat's referral network to hospitals, practices, and post-acute partners, driving timely admissions and data-driven growth.
- Own the day-to-day field marketing plan and weekly reports
- Build trusted relationships with referral sources and guide them through eligibility and workflow
Job Description
Responsibilities
- Build and manage a book of referral sources: hospital case managers and discharge planners, physician practices, SNFs, rehab facilities, ALFs, independent living communities and senior centers.
- Make daily face-to-face visits to current and prospective referral sources.
- Educate referral sources on Medicare home health eligibility, homebound status and Holistat's services, including skilled nursing, wound care, chronic disease management and therapy.
- Coordinate each referral with intake so patients are contacted quickly and start of care happens on time.
- Follow up with referral sources on patient status, missing face-to-face documentation and physician orders.
- Track all visits, referrals and admissions in the agency's CRM or tracking sheet.
- Submit a weekly marketing plan to leadership listing target referral sources, planned visits, events and follow-ups for the coming week.
- Prepare weekly and monthly marketing reports covering visits, referrals by source, admissions, referral-to-admission conversion and trends.
- Represent Holistat at health fairs, networking events, in-services and community outreach.
- Monitor competitor activity and share market feedback with leadership.
Requirements
- 3+ years of home health, hospice or post-acute healthcare marketing or sales.
- Established referral relationships with hospitals, physician practices and post-acute facilities that you can bring from day one.
- Proven record of meeting monthly referral or admission goals, with numbers you can share.
- Working knowledge of Medicare home health eligibility, homebound criteria and the referral-to-admission process.
- Valid Texas driver's license, reliable vehicle and current auto insurance.
Preferred
- Bachelor's degree in marketing, business, health administration or a related field.
- Clinical background (LVN, RN, PT, OT or similar).
- Experience with Axxess, Kinnser/WellSky or a CRM.
- Bilingual English/Spanish.
- Knowledge and hands-on experience with digital marketing, email campaigns and direct mail marketing.
Benefits
- 2 weeks of paid time off; optional health insurance, dental insurance and 401(k)
Salaries
Posted range
$75K/yr – $90K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.