Marketing Liaision

El Paso, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive external sales development for a senior care center by building and managing a referral network and leading marketing planning.

  • Must-have: 2+ years direct sales experience targeting physicians, hospital personnel and case managers.
  • Standout: Active CRM usage and a track record of developing referrals from health care target markets.

Job Description

Drive external sales development for a senior care center by building and managing a referral network and leading marketing planning.

  • Expand community base and develop referral relationships with senior-service organizations, hospitals, rehabs, nursing homes, and related groups.
  • Understand local industry trends to differentiate the company and its services in the market.
  • Takes an active role in developing the marketing plan and budget with VP of Business Development with measurable goals.
  • Develop relationships with a growing base of referral sources to ensure a consistent flow of quality referrals.
  • Effectively utilizes CRM tools to maintain accurate and up-to-date information.
  • Maintains thorough knowledge of products, services, capabilities, and physician relations.
  • Meets weekly with Administrator/department heads to discuss marketing opportunities and concerns.
  • Evaluates center environment through weekly rounds and discusses with Administrator.
  • Maintains awareness of admitting and attending physicians’ opinions and challenges.
  • Maintains active involvement in community organizations and associations.
  • Bachelor’s Degree in marketing, health care or related field preferred.
  • Minimum of 2 years direct sales experience targeting physicians, hospital personnel and case managers preferred.
  • Proven success in developing referrals for medical products from health care target markets.
  • Evidence of a local referral network to develop referrals.
  • Experience with local community groups preferred.
  • Bachelor’s Degree in marketing, health care or related field preferred.
  • Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
  • Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).
  • Evidence of a local referral network from which to develop referrals.
  • Experience with local community groups preferred.
  • Healthcare
  • Dental
  • Vision
  • PTO
  • 401K