Sr. Director, Demand and Digital Marketing
Elastic
USA (Remote)
$200K/yr - $380K/yrIn-houseFull-timeSenior level15+ years exp.
2 hrs ago
Marketing Lead/Marketing Associate, Kasiska Division of Health Sciences (2893)
USA (On-site)
$50K/yr – $60K/yrMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own KDHS marketing strategy and programs, aligning department needs with recruitment goals while optimizing budget, channels, and events to reach undergraduate and graduate audiences.
- Marketing Strategy & Planning: steward annual plan, metrics, and budget with ongoing adjustments.
- Audience & Campaign Execution: translate department needs into targeted campaigns across social, digital, and traditional media.
- Measurement & Insights: analyze results, share research and campaign effectiveness with leadership.
Job Description
Responsibilities
Responsibilities
- Build awareness of and engagement with KDHS programs to enhance recruitment efforts.
- Understand the nuances and challenges faced by each department or program within KDHS in order to provide direction for marketing and recruitment goals and priorities.
- Continuously review, track metrics, update, and implement KDHS marketing strategic plans.
- Develop and manage annual marketing budget, track expenditures, analyze variances, and initiate corrective actions.
- Maintain and conduct current market research, including market analysis and exploring workforce needs and recruitment trends in both undergraduate and graduate programs to inform marketing strategy.
- Utilize social, digital, and traditional media to grow reach and engagement with targeted audiences, including executing internally driven marketing campaigns and working with an agency of record.
- Employ analytics and follow-up research to determine which ways provide the most return for a limited marketing budget.
- Employ digital marketing and digital data mining for target marketing of KDHS programs.
- Evaluate markets and media through research, focus groups, and other methods to continually identify new opportunities to get key university messages to key audiences.
- Develop and present reports that share research, campaign performance, and tactic effectiveness.
- Capture photographs and/or videos for print and electronic media ad campaigns.
Responsibilities
Idaho State University
Idaho State University, a Carnegie-classified doctoral research institution founded in 1901, educates approximately 14,000 students per year in more than 280 programs. It is Idaho's lead institution in health professions and medical education. Its seven colleges engage in a broad range of innovative research, teaching, and learning in the natural and physical sciences, humanities, performing and visual arts, education, engineering, business, pharmacy, and technology. Visit ISU today at www.isu.edu. You can find a list of guidelines and policies for or page at isu.edu/marcom/socialmedia.
