Marketing Lead

Responsibilities

• Maximize the effectiveness of HubSpot through marketing automation, campaign execution, audience segmentation, and performance reporting.
• Translate marketing strategies into coordinated, measurable campaigns that support demand generation and commercial growth.
• Identify opportunities to improve marketing processes, leverage data, and increase efficiency through technology and automation.
• Proactively anticipate commercial needs and develop impactful sales tools, including presentations, sell sheets, product collateral, and catalogs.
• Partner with Sales, Product Management, and other teams to translate complex information into clear, compelling customer-facing materials.
• Support product launches, branding initiatives, and the ongoing development of digital and commercial content.
• Coordinate marketing projects, creative resources, and external vendors from concept through delivery.
• Help maintain consistent, accurate, and engaging content across marketing channels.
• Explore and apply AI, emerging technologies, and new ways of working to make marketing more effective, measurable, and scalable.

Requirements

• Experience in B2B marketing, preferably with technical products or solutions, spanning marketing operations, campaign execution, and commercial content development.
• Hands-on experience with HubSpot, including marketing automation, workflows, segmentation, and reporting.
• Strong systems aptitude, analytical thinking, and the ability to leverage data, AI, and digital tools to improve marketing effectiveness.
• Excellent communication skills and experience developing compelling sales collateral, presentations, and digital content.
• Strong visual judgment, with an eye for design, brand consistency, and the effective presentation of complex information.
• Exceptional attention to detail, project management skills, and the ability to collaborate across commercial and technical teams.
• A proactive, resourceful mindset, equally comfortable with strategic thinking and hands-on execution in a dynamic, evolving environment.