Responsibilities

• Lead brand consultant to line of business and enterprise partners, shaping how brand strategy is expressed through ideas, messaging, creative development, channel execution, and integrated planning.
• Identify internal opportunities and gaps in brand understanding, adoption, or execution, and help design education, tools, communications, and change management approaches that increase employee adoption, build employee brand advocacy and bolster capability across internal teams.
• Guide teams in creating work that is distinctively PNC, ensuring ideas, messages, visuals, and experiences are differentiated, strategically grounded, and aligned to the brand’s verbal and visual identity system.
• Provide thoughtful brand counsel throughout the development process, from early strategy and value proposition development through agency briefing, creative review and final execution.
• Partner with product managers, marketers, strategists, designers, writers, and agency teams to translate brand principles into clear, practical direction that can be applied within varied business, product, and customer contexts.
• Influence enterprise-wide, brand-centric storytelling by helping teams connect product and campaign messages to a broader, more cohesive brand narrative and customer benefit.
• Strengthen the use of brand fundamentals, including tone of voice, messaging architecture, visual identity, design system application, and creative consistency across channels and touchpoints.
• Stay closely connected to brand strategy, business priorities, customer shifts, and category dynamics to identify opportunities to strengthen the clarity, distinctiveness, and effectiveness of PNC marketing.
• Partner with various enterprise teams to advise and influence how the PNC brand is expressed across enterprise narratives, internal initiatives, employer and recruitment marketing, and specialized business messaging where audience needs and contexts may vary.

Requirements

• 8+ years of experience in consumer marketing, brand strategy, brand management, or creative strategy, with direct experience building, stewarding, and activating brands in market.
• Demonstrated success shaping creative ideas, campaigns, messaging, and customer-facing experiences in ways that strengthen brand clarity, distinctiveness, and consistency.
• Experience counseling internal stakeholders, cross-functional partners, and/or clients, including presenting recommendations, navigating feedback, and influencing decisions, with or without direct authority.
• Strong experience working with internal creative teams and external agency partners to develop and refine high-quality marketing work.
• Advertising agency and/or consulting experience preferred.
• Experience supporting employee communications, corporate communications, internal communications, employer brand or recruitment marketing, and/or B2B professional services marketing is preferred.
• Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable.

Preferred

• Experience with internal corporate branding/internal communications and/or employer branding is not required, but considered a plus.
• Higher level education such as a Masters degree, PhD, or certifications is desirable.

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match, pension and stock purchase plans
• dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• robust wellness program with financial incentives
• paid time off: maternity and/or parental leave; up to 11 paid holidays; 9 occasional absence days; 15 to 25 vacation days depending on career level