Responsibilities

• Collaborate with product management to align communication strategies with product roadmaps.
• Develop and maintain a content calendar for all product-related communications.
• Prepare and coach company spokespeople for interviews and speaking engagements.
• Conduct regular competitive analysis to inform positioning and messaging.
• Craft compelling product narratives and value propositions that resonate with target audiences.
• Oversee the development of product-related visual assets by working closely with the Creative Media team.
• Ensure all content adheres to brand guidelines and maintains a consistent voice.
• Collaborate with stakeholders (e.g., product management, sales, etc.) to understand customer pain points and tailor messaging accordingly.
• Coordinate product showcases at conferences and trade shows with the Digital Marketing and internal events team.
• Develop and implement comprehensive, multi-channel communication strategies for products.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years developing and executing marketing and communications strategies.
• Proven experience in product marketing or communications, preferably industrial product marketing.
• Experience in market research and analysis.
• Familiar with product marketing tactics (e.g., integrated marketing campaigns).
• Working knowledge of web analytics tools (e.g., Google Analytics, WebTrends).
• Strong knowledge of content development for omnichannel distribution.
• Exceptional verbal and written communication skills.
• Keen attention to detail with strong time management and prioritization skills.
• Excellent interpersonal skills; adept at building relationships with different stakeholders.
• Experience using Adobe Creative Suite and marketing-related software programs (e.g., CRM platforms, marketing automation tools).

Preferred

• Ability to travel and stay overnight as needed.