Marketing Lead - Private Bank

Pittsburgh, PA (On-site)

$85K/yr – $138K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel lifecycle marketing across acquisition, engagement, and retention initiatives.

  • Must-have: 5+ years in multi-channel campaign strategy and execution.
  • Standout: Cross-functional alignment with product, legal, and agencies to scale programs.

Job Description

Responsibilities
  • Delivering lifecycle marketing support to drive acquisition, relationship deepening, and retention.
  • Leading end-to-end campaign strategy and execution with ongoing optimization through test and learn agendas.
  • Using key insights to create differentiated and compelling messaging and marketing strategies.
  • Creating high-quality content and managing distribution across marketing owned channels.
  • Applying marketing best practices in a relationship-driven business.
  • Driving measurable business impact and growing strategic business segments.
  • Supports the development and leads the execution of multi-channel marketing plans for one or more products and initiatives.
  • Supports prioritization of objectives and value propositions using competitive insights to drive growth strategies.
  • Translates desired outcomes into marketing programs and coordinates cross-functional teams.
  • Influences the budget while ensuring activities stay within the established framework.
Requirements
  • University/college degree required, with 5+ years of industry-relevant experience.
  • Education: Bachelors
  • Certifications: No Required Certification(s)
  • Licenses: No Required License(s)
Nice To Have
  • Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
  • Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management
Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

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PNC

3.5 Glassdoor

We’ll help keep your money boring so your life doesn’t have to be. pnc.co/guidelines

Pittsburgh, Pennsylvania, USA
63K employees (828 in marketing)
58% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
26.7M
Monthly Google Ads Budget
$2M
Traffic Source Mix
Search
22.2%
Direct
73.8%
Referral
3.4%
Social
0.1%
Paid
0.4%

Headcount Trend

Current headcount: ~63.4K

Marketing Team

Marketing Team Size
661 (1% of company)
Median Career Experience
17 years
Median Tenure
8.2 years
Marketing Roles Posted (Last 30 Days)
22

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