Marketing Lead

Columbus, OH (Hybrid)

$93K/yr – $120K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own strategic marketing execution across channels with a focus on content, brand language, and cross-functional collaboration to drive growth and modernization of materials.

  • Own multi-channel campaign planning and execution spanning strategy, content, design, and delivery.
  • Overhaul outdated content and sales materials to boost effectiveness and alignment with the Visual Brand Language.
  • Track performance, extract insights, and iterate with cross-functional teams to stay ahead of marketing trends.

Job Description

Responsibilities - Developing and running strategic marketing plans to support growth goals. - Ownership of multi-channel campaign planning and execution, from strategy and content to the design and delivery across multiple platforms. - Create, manage and optimize targeted content across formats (social, email, website, pitch decks, print) Proficiency in Figma and Adobe Creative Suite is a plus. - Overhaul outdated and/or underperforming marketing content and sales materials. - Ownership of our Visual Brand Language (VBL) and how it is applied across platforms to optimize impact and assure compliance. - Working closely with internal teams to promote research, thought leadership, and project stories to target audiences. - Manage concurrent projects, deadlines and cross-functional collaborations. - Tracking performance and using insights to optimize our approach. - Staying current with marketing trends and tools so we’re always evolving. - Thinking big and bringing fresh ideas to elevate how we show up in the world.
Priority Designs logo

Priority Designs

Think bigger. Get it right, soonerPriority Designs is an employee-owned product development consultancy helping global brands bring ideas to life, fast. With research, design, engineering, soft goods and prototyping expertise all under one roof, we help teams accelerate development, reduce risk, and deliver products that perform.For over 35 years, we’ve partnered with leaders in medical, sporting goods, consumer, and industrial markets to turn complex challenges into market-ready solutions. Our 50,000 sq. ft. facility in Columbus, Ohio houses 70+ product development experts spanning research, industrial design, brand & strategy, mechanical, electrical and software engineering, human factors & usability, UX/UI, soft goods & wearables and prototyping. Whether it’s a Class I-III medical device, connected wearable, or commercial-grade equipment, we integrate research, strategy, and execution to help clients move from vision to validation with confidence.Our difference lies in our collaboration, pragmatism, and speed. A single team with everything needed to think big and deliver fast.Capabilities:•Research•Industrial Design•Mechanical, Electrical & Software Engineering•UX/UI Design•Human Factors & Usability•Prototyping •Soft Goods & Wearables•Research & Strategy•Brand & StrategyLearn more: https://www.prioritydesigns.comLet’s talk about how we can extend your team and accelerate your development.

Founded in 1990
Columbus, Ohio, USA
77 employees (14 in marketing)

Traffic Signals

Monthly Visitors
10.4K
Monthly Google Ads Budget
$1.3K

Headcount Trend

Current headcount: ~77

Marketing Team

Marketing Roles Posted (Last 30 Days)
1