Marketing Lead

Mishawaka, IN (Remote)

$60K/yr – $80K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing campaigns and content production for a senior role, owning end-to-end programs and enabling growth.

  • Own annual and quarterly planning for marketing campaigns and events.
  • 5-8+ years of progressive marketing experience, preferably in an agency or professional services setting.
  • Proven ability to manage HubSpot/WordPress-based campaigns with analytics and reporting.

Job Description

Drive marketing campaigns and content production for a senior role, owning end-to-end programs and enabling growth.

  • Marketing Campaign Planning and Execution
  • Own annual and quarterly planning for marketing campaigns and events.
  • Build and manage campaigns end to end, maintaining an editorial calendar that connects marketing activity to business and growth goals.
  • Collaborate with the Creative Services department to deliver high-quality materials.
  • Content Production
  • Write, design, and create marketing content including LinkedIn posts, case studies, emails, blogs, and presentations.
  • Publish and produce work independently using HubSpot, WordPress, and presentation tools.
  • Collaborate with the Creative Services department for higher-production deliverables such as video, photography, or designed materials.
  • Growth Marketing
  • Develop and maintain sales enablement tools including presentations/decks, RFP responses, one-pagers, and case studies.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent professional experience).
  • 5-8+ years of progressive experience in marketing, preferably within an agency or professional services environment.
  • Demonstrated experience developing and executing integrated marketing campaigns across digital, content, and traditional channels.
  • Proven ability to write, design, and produce marketing materials independently.
  • Hands-on experience managing and reporting campaigns through HubSpot, WordPress, Google Analytics, and social platforms.
  • Track record of supporting sales or business development through marketing initiatives and enablement tools.
  • Strong project management and organizational skills; comfortable managing multiple priorities at once.
  • Familiarity with financial services or other regulated industries is a plus but not required.
  • HubSpot or Google Analytics certifications preferred.
  • Takes ownership of outcomes and demonstrates strong personal accountability

Benefits

  • Remote-first flexibility so you can work where you do your best work
  • Generous time off, with employees averaging 6+ weeks annually
  • Annual company Summits to connect, collaborate, and celebrate
  • Comprehensive health benefits, with Pathfinders covering a significant portion of premiums
  • HSA contributions to support your long-term health
  • 401(k) with automatic employer contributions (no employee contribution required)
  • Quarterly bonus opportunities tied to performance
  • Profit-sharing program because when we win, you should too
Pathfinders Advertising logo

Pathfinders Advertising

Recognized two years in a row as a “Best Places to Work” in Indiana, Pathfinders Advertising is known for our expertise in financial products and services, social media marketing, and award-winning, multi-channel B2B and B2C campaigns.We are a full-service agency and a diverse team of integrated marketing experts who take pride in our expertise. We offer services like organic and paid social, SEO and SEM, web design and development, media planning and buying, video production, archetypal branding, experiential marketing, and much more.When you work with us, you become a partner; we dedicate ourselves to making your life easier and moving your business forward.Get to know us better at pathfind.com.

Founded in 1979
Mishawaka, Indiana, USA
53 employees (21 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
37.9%
Direct
44.9%
Referral
5%
Social
10.9%
Paid
1.2%

Headcount Trend

Current headcount: ~53

Marketing Team

Marketing Team Size
11 (21% of company)
Median Career Experience
11 years
Median Tenure
7.8 years