Responsibilities

• Set and own Menlo's US marketing strategy across brand, content, demand generation, community, and go-to-market
• Define positioning and messaging for Asimov and the Menlo Platform for North American audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem
• Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and US-based developer communities
• Produce and manage content across formats: written, video, short-form, long-form, technical and non-technical
• Drive demand generation and lead capture for the commercial products, owning the US funnel from awareness to conversion
• Build relationships with US-based press, analysts, research labs, enterprise buyers, and developer communities
• Plan and execute presence at US industry events: conferences, meetups, and developer gatherings in the AI, robotics, and deep tech space
• Set up marketing automation tooling to make outreach and community management scalable across time zones
• Work cross-functionally with the Singapore and HCMC teams to surface what is worth telling the US market about, and package it for that audience

Requirements

• 5 or more years in marketing at a B2B SaaS or technical product company in the US market, with at least one experience owning the marketing function end-to-end: strategy, execution, and results
• Proven ability to define positioning and messaging for a technical product, not just run campaigns
• Demonstrated track record of growing an audience, community, or pipeline from an early stage in the US
• Strong writing: you can produce a sharp LinkedIn post, a cold email, a technical explainer, and a brand narrative without needing multiple rounds of edits
• Comfortable with video: you have produced or closely directed video content before, whether short-form social or long-form technical
• Data-driven instincts: you set goals, track them, and change course when something is not working
• A genuine network in the US AI, robotics, or deep tech ecosystem: you know who to call

Preferred

• Experience marketing developer tools, open-source products, or AI infrastructure
• Background in robotics, deep tech, or hardware-adjacent industries
• Experience building developer relations or DevRel-adjacent programs
• Prior experience working with or for an international company with a distributed team
• Familiarity with community platforms: Discord, Reddit, Discourse, or similar